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In-Depth Articles

The Upcoming Hurricane Season May Be Quiet. The Risk Isn’t, Says This Atlanta Architect & Entrepreneur

The Upcoming Hurricane Season May Be Quiet. The Risk Isn’t, Says This Atlanta Architect & Entrepreneur

Stay up to date with Hypepotamus Add us as a preferred source in Google Add to Google ↗ Forecasters are optimistic about this year’s impending hurricane season, predicting fewer storms, lower activity, and a relatively quiet stretch for the Gulf and Southeast coasts. But for homeowners and developers exhaling in

These Metal Tags Could Make Smart Home Sensing Less Intrusive

These Metal Tags Could Make Smart Home Sensing Less Intrusive

Editor’s Note: This article was first published on Tech Square ATL and is brought to you by a content partnership. Stay up to date with Hypepotamus Add us as a preferred source in Google Add to Google ↗ In a typical smart home, intelligence comes at a cost. Cameras track

Ask The Expert: Pitch Deck Mistakes That Cost Founders Deals — and How to Fix Them.

Ask The Expert: Pitch Deck Mistakes That Cost Founders Deals — and How to Fix Them.

The big takeaway? Give investors a reason to lean in, not run away, and the deck will do its job.

The Entertainment Tech Company Behind the NBA All-Star Game, plus Adele & Beyoncé Concerts, Expands to Atlanta

The Entertainment Tech Company Behind the NBA All-Star Game, plus Adele & Beyoncé Concerts, Expands to Atlanta

Disguise brings its virtual production and experiential entertainment technology to Atlanta with a new 8,000-square-foot Experience Center in West Midtown.

The Southeast’s Next Competitive Edge: Human-Autonomy Teaming.

The Southeast’s Next Competitive Edge: Human-Autonomy Teaming.

In October 2024, 45,000 dockworkers shut down 36 ports across the East and Gulf Coasts—including Southeast hubs like Savannah, Charleston, and Mobile. For three days, operations halted. Vessels waited offshore. Cargo stalled. The economic impact was $5 billion daily.

Stop Treating Networking Like a Side Quest: Build a Personal ‘Referral Flywheel’ in 30 Minutes a Week.

Stop Treating Networking Like a Side Quest: Build a Personal ‘Referral Flywheel’ in 30 Minutes a Week.

About the author: Adrian Sasine is the co-founder and CEO of Nolodex, a platform focused on enabling meaningful business connections and community-driven engagement. He has more than two decades of experience in marketing, growth strategy, and operations, including leadership roles at Fortune 500 companies and his own ventures, and holds

The Hidden Cost of Bad Pricing: Lessons from Founders and Pricing Experts

The Hidden Cost of Bad Pricing: Lessons from Founders and Pricing Experts

Pricing mistakes don’t just cost startups revenue — they can derail growth. We asked pricing experts, professors, and founders what goes wrong most often, from underpricing and freemium traps to weak value storytelling and poor packaging, plus what actually works in the trenches.