Move Over Hillary, These Ladies are Reinventing the Suit

With off the rack sizing, poor design and cheap material, women often do not have great options in suiting. Zuit seeks to create suits for women the way they should be: stylish, tailored and powerful.

Zuit cuts each suit according to a woman's unique shape in luxury wools. The interior of the suit contains a lining of their choice, monogramming and canvassing, which holds the shape for years to come. Customers will be able to submit measurements and order online.

We caught up with the ladies behind Zuit to give you the full scoop. Read below to find out more and listen to Hype interview them on BusinessintheAM radio show.

Owners:
Megan Rhinehart & Katie Morris

Location:
Katie and I met in Atlanta at our previous workplace where we spent many lunch breaks brainstorming Zuit. In the past year we discovered the thriving startup community through Atlanta Tech Village, Startup Weekend, Startup Chicks and Hypepotamus. It's a great place to be an entrepreneur!

Founded:
2013

Team:
In addition to Katie and I, we have a manufacturing partner, consultants in New York's Garment District, two local suit tailors and two excellent mentors from ATDC including Kurt Ronn, a former fashion designer and Erez Weinstein, eCommerce specialist.

Funded or bootstrapped:
Bootstrapped. Next step will be Crowdfunding.

Price of Services:
We have not landed on the final price. This will be determined by cost of materials and labor.

What Customers Get:
Women get a suit that fits their body and expresses their personal style.

What inspired the idea:
We got the idea after noticing how many women were wearing ill-fitting suits in the corporate world. At the same time, we saw men's suits looking better and better. We began to research the disconnect and found there is a major gap in the market.

Check back tomorrow to find out about their inspiration and culture.

[Photo Credit: Zuit]