With airport expansion, Atlanta-based Goodr looks to expand its disaster relief services
Goodr, the Atlanta-based logistics and food waste management startup, is in expansion mode.
Goodr works as a sustainable surplus food management platform that helps restaurants and businesses keep food out of landfills and direct it to people and communities in need. To date, the startup has worked with universities, popular local restaurants, healthcare systems, and Fortune 500s.
Now, the venture-backed startup is opening up a 10,000 square foot warehouse right near Atlanta’s Hartsfield Jackson International Airport. The goal: Create more impact by the truckload, says Goodr’s founder and CEO Jasmine Crowe-Houston.
Leasing such a massive space by the Atlanta airport will help Goodr expand into disaster relief services, ensuring that “no one goes hungry, especially in times of crisis,” Crowe-Houston said. “
“As we move forward, we plan to leverage our logistics and food distribution expertise to provide essential supplies and meals to communities affected by natural disasters. Last year, we were fortunate enough to join Amazon and the Red Cross in Union City with our mobile grocery store, highlighting the importance of having the capacity to respond quickly and effectively,” Crowe-Houston told Hypepotamus. “Additionally, we are working to become a certified contractor with FEMA and are focusing on forging stronger relationships with government entities. Access to food and eliminating hunger is a cause every leader should champion. Having the space to receive and manage items in mass quantities is crucial for our ability to activate swiftly and efficiently.”
Goodr is no stranger to working at and near the airport. Hartsfield-Jackson was one of Goodr’s longtime customers as the world’s busiest airport looks to reduce food waste from its many restaurants.
“The location near the airport is crucial for several reasons: it provides excellent logistical advantages. This proximity enhances our ability to respond swiftly to both regular pick-ups, have access to all the highways and bring more employment opportunities to the city,” added Crowe-Houston. “Additionally, the new space supports our long-term vision for growth, giving us the capacity to handle larger volumes and serve communities more efficiently.”
The airport expansion comes as Goodr, like most startups, have had to navigate a difficult macroeconomic climate in 2024. But Crowe-Houston said that the team has also achieved several other “significant wins,” including a new Community Market at iVillage.
In partnership with Invest Atlanta, the Community Market provides 600 families a month with free groceries for the next two years.
“This initiative not only addresses food insecurity but also reinforces our commitment to community support and social impact. These achievements remind us of our mission's importance and the positive changes we're making, even in a tough year,” Crowe-Houston added.
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Featured photo from Costar
