Employee Wellness + MK Platform

Walque and Red Tree Labs are working on a dual-use mobile application to create a wellness solution for employers and a platform for marketers.

How this Works:  Employees earn reward points for each step they take. They earn bonus points and savings for walking in Walque-Friendly areas of commerce (big-box retailers to city shopping districts, malls, outlet centers and large foot print retail centers).

The Claim: "What Waze did for crowdsourcing traffic navigation, Walque will do for in-store targeted direct marketing and deal delivery."

The Scoop on Walque:

• Matt Sander, CEO & Jay Stevens, CTO of Walque LLC
• Initial development will focus on the Android platform, future releases targeting iOS & Windows 8
• Look out for their MVP and alpha pilot in August
• The site

The Scoop on Red Tree Labs:

• Software Development/IT Services consultancy based here with a "Startup as a Service” program
• Led by Tony Lynn (of LaxStats, and past Technical Director of WebMD)
• They have an interesting business model. "Some development investments are deferred initially, and at a later date the startup can decide how those expenses are settled: either in cash, equity, or a combination of both."
• The site