Startup News - Hypepotamus (Page 48)

They Were Executive Leaders At Spanx. Now, These ATL Founders Want To Help You Sleep Better.

18 Apr 2025 3 min read B2C

Former Spanx executives launch The Inactive Company to disrupt the outdated sleep mask market with a patented, performance-enhancing sleep aid. Backed by university studies and athletic partnerships, the Inactivator is revolutionizing how Americans sleep.

Meet the Filmmaker-Turned-Founder Using AI to Reskill America’s Workforce

17 Apr 2025 4 min read B2B

From The Blair Witch Project to AI-powered EdTech, Robin Cowie’s Skillmaker is revolutionizing vocational training for America’s skilled workforce.

This ClimateTech Startup Is Taking Root in Huntsville, Alabama — With a Mission to Reforest the Planet

16 Apr 2025 2 min read B2C

Huntsville-based ClimateTech startup Intrinsic Methods is revolutionizing the carbon credit market with blockchain transparency and advanced tree-planting technology—aiming to make global reforestation scalable, trackable, and impactful.

Forget Death Benefits. This Atlanta InsurTech Startup Makes Life Insurance About Living.

15 Apr 2025 2 min read B2C

"The [life insurance] model hasn't evolved for over 100 years. You buy a policy, pay for life, and only benefit in death," Du Bruyn told Hypepotamus. "We set out to flip that model — to make life insurance serve the living.”

Contributor Thoughts: The Hidden Pattern That's Costing Climate Tech Founders Millions

14 Apr 2025 3 min read Contributors

My findings show that 87% of climate tech founders struggle to translate complex technical concepts into language that resonates with non-technical buyers. When you can't effectively communicate your solution's value, the consequences hit your bottom line immediately.