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Getting The Message Out: Atlanta-based MessageGears Is Poised For Growth Following $62M Funding Round

Getting The Message Out: Atlanta-based MessageGears Is Poised For Growth Following $62M Funding Round

There’s an important agreement between brands and customers who opt into email communication, says Roger Barnette, CEO at MessageGears. “Customers are saying I need [brands] to deliver content in channels that I'm interested in that have value to me. I gave you my email addresses as a

"Not A Niche Product": FemTechs Take Center Stage In Atlanta

"Not A Niche Product": FemTechs Take Center Stage In Atlanta

The word FemTech emerged in the startup scene in 2016 to capture the growing number of ventures designing products for women. From better period products to curated vitamin regimens to specific healthcare software options, these startups are filling critical gaps not addressed by traditional biopharma and device manufacturers. But the

"I can keep even more people protected": What it's like moving from physical security into cybersecurity

"I can keep even more people protected": What it's like moving from physical security into cybersecurity

Moving from physical security to cybersecurity was natural for Nicolas Jordan. “There’s a lot of parallels between doing physical security and doing cybersecurity,” he told Hypepotamus. “With physical security, I take care [to return] you to a space of feeling safe and secure. With cybersecurity, a lot of people

Meet Feedcoyote: The startup designed to help freelancers scale their business

Meet Feedcoyote: The startup designed to help freelancers scale their business

An estimated 59 million Americans worked as freelancers in 2021, which is equivalent to a massive 36% of the entire country’s workforce. Those freelancers often lack the support and infrastructure needed to keep up with business operations and ultimately scale their efforts. Plus, building up freelance opportunities is often

A Year In Review: A Look At The Southeast's FinTech Scene

A Year In Review: A Look At The Southeast's FinTech Scene

It was quite the year for fintechs around the country. It would be easy to just talk about the roller coaster ride of the cryptocurrency side of the industry. While the beginning of the year was filled with promise for what crypto might be able to do during times of

Money might not grow on trees, but idle cash can grow on Poplar's platform

Money might not grow on trees, but idle cash can grow on Poplar's platform

From launching national media companies to co-founding international software startups, Genevieve Bos’ professional story is its own unique page-turner. And that makes sense, as she told Hypepotamus started her career as a storyteller and "bridge" between the tech and business worlds. Bos’ latest chapter is all about growing

Checking In With Scarlet Connect, the Charleston-based Startup For Hoteliers

Checking In With Scarlet Connect, the Charleston-based Startup For Hoteliers

Turns out, the University of Georgia Bulldogs have been making an impact on more than just the football field recently. Scarlet Connect, a hotel-focused startup in neighboring South Carolina, borrows the first part of its name from UGA’s iconic scarlet red color. The “Connect” part? Well, that gets to