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accountfully-brad

How to Keep Your Business Model Agile As You Scale And Seek Investment

As you scale your startup and refine your business model to start conversations with investors, having your Key Performance Indicators (KPIs) and cash flow measurements ready to go can help speed up the path to a seed round. Business modeling can help paint a clearer picture to outside investors of

small business

Here’s How to Save Money By Reducing Redundancies In Your Small Business

When you’re in the weeds of manning your own business, taking time to analyze operations may seem like an extraneous use of time. But what if it’s affecting your bottom line? Inefficient processes could be costing businesses 20-30 percent of their annual revenue, and for most people, that

How Voice Can Help Users Find Your Startup

How Voice Can Help Users Find Your Startup

If you’ve set up an online presence for your business, it’s most likely because you want to be found by more people, more often. But the rules of the game change often, and while Google text searches are still the most common, marketers are now looking at the

Fitspot

How Fitspot Measures and Implements Employee Wellness Plans — and You Can Too

In the old school world of workplace culture, we asked not what a company could do for us, but what we could do for the company. Rigid working hours, dress codes, and more were thought to elicit the highest productivity from employees. In recent years, however, there has been a

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond user experience and good design, building out a solid support team can make or break your product when it comes to acquisition and retention of users. Three out of four consumers say they have spent more with a company because of a history of positive customer service experiences, according

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

In 2017, Atlanta native Hollis Callaway left a career in finance to make his name using a product from his family's heirloom, a Hamilton, Georgia-based freshwater spring that also produces the nationally-sold Callaway Blue Spring Water. His own product, Montane Sparkling Spring Water, is a LaCroix-esque seltzer water

mental health

How Businesses At Any Size Can Start to Play A Role In Employees' Mental Health

From work to money to politics, nearly two-thirds of Americans are stressed. And unmanaged, stress can lead to more severe issues like depression or burnout. For both executives and employees alike, knowing how to build positive workplace environments can make a measurable difference. In today's world where employee