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An Awesome URL | Not a Trademark Strategy

An Awesome URL | Not a Trademark Strategy

Repeat after me: getting an awesome URL for your startup does not mean you now have a trademark strategy. For those in the know, this statement will make them go “duh.” But, I can’t begin to tell you how many entrepreneurs tell me that they don’t need to

Meet the Regional Director | ATL's General Assembly

Meet the Regional Director | ATL's General Assembly

The bridge between who you are and who you want to be can sometimes seem impossible to cross. No one knows better just how rickety this bridge can be than a shy salesman. Peter Franconi, described as an introvert at the time of his first sales job, was forced to

Avoid Living in a Van Down by the River Post Graduation

Avoid Living in a Van Down by the River Post Graduation

How? By snagging an internship with a startup. Here's a few reasons why: 1) Real world experience: Joining a company as an intern gives you the opportunity to work hands on in a professional environment. In the right internship you're not just there to get coffee

It's a Man's... Wait Woman's World

It's a Man's... Wait Woman's World

HOW WOMEN’S TRIUMPHS ARE BEING UNDERMINED AND HOW START-UPS ARE DIFFERENT Warren Buffet once famously quoted “[Women] have to get like the males and claim credit for way more than they do”! In his typical astute and Socratic manner the maestro hit the nail on the head. We all

Big Data & Selling w/ CEO of Intelliverse

Big Data & Selling w/ CEO of Intelliverse

Sean Gordon, CEO of Intelliverse, is a twenty-year Georgia resident whose passion is ensuring that his customers and employees win every day. He is now with Intelliverse, the "thirty-year start-up." A few facts about this industry veteran: * In his time at Intelliverse, he has expanded the company’s

Tech Talent, Straight Off the General Assembly Line

Tech Talent, Straight Off the General Assembly Line

A General Assembly graduate recently moved to Atlanta from LA and is looking for opportunities to use her new tech skills in a startup. We were able to catch this digital media superstar and ask her a few questions about her new set of skills and what exactly she’s

Maximize Startup Valuation: Go Beyond "Usual IP Suspects"

Maximize Startup Valuation: Go Beyond "Usual IP Suspects"

Entrepreneurs seeking to maximize the startup valuation must go beyond the “usual IP suspects," that is, patents, trademarks, copyrights and trade secrets. I call these forms of IP the “usual suspects” because they are what entrepreneurs and their advisers invariably focus on when questions about protecting startup value arise.