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Fintech Marketer Tom Roberts On Why Simplifying Your Company's Message Is Key

Fintech Marketer Tom Roberts On Why Simplifying Your Company's Message Is Key

Regardless of how complex your product may seem, your company's marketing message should be simple and straight-forward. A complicated, dense message could alienate customers unfamiliar with the technology and reduce your leads. Crafting a narrative around your company's solution should translate to all sides of your

Investor Wei-Chun Tai Seeks Authentic Stories from Founders at Mosley Ventures

Investor Wei-Chun Tai Seeks Authentic Stories from Founders at Mosley Ventures

Wei-Chun Tai speaks candidly about her entrepreneurial failures, especially during her time at her special occasion fashion startup. After some early success, including two of her dresses being worn on the Emmy's red carpet, the now-investor is upfront about the fact that she scaled her business too quickly

grace fricks

Startup Award Lifetime Winner Grace Fricks On Fueling Entrepreneurial Dreams

It's not always those with the loudest voices that are actually getting the most accomplished — an observation epitomized by the soft-spoken, but laser-focused, Grace Fricks. Honored last week as the Atlanta Startup Awards Lifetime Achievement recipient, which recognizes an individual who has made significant impact on growing the

mobile app tips

Before You Build An App, Do These Five Things

Companies from Fortune 500-size to startups use mobile applications to target customers, streamline their processes, provide a service or, increasingly, as the backbone of their entire business. While there is currently a strong push for mobile-first (or even mobile-only) within the business ecosystem, there are a few things to consider

Elena Taylor-Bagger

Elena Taylor-Bagger Creates Platform to Connect Moms Across the World

If any two groups could claim the titles of Most Overworked, Time-Strapped, and Underappreciated, it would have to be entrepreneurs... and moms. With her newest endeavor, Elena Taylor-Bagger has risen to the challenge of catering to both groups, and helping her fellow mom-preneurs along the way. The Innovative Mom (I.

Sandy Springs Teacher Grows STEAM Franchise Program Across Country

Sandy Springs Teacher Grows STEAM Franchise Program Across Country

Science and math educational programs normally attract a certain kind of child, often left-brain focused. Education enrichment program Challenge Island aims to attract every child to learn more about S.T.E.A.M (Science, Technology, Engineering, Art and Math) Education. The participating children join a "tribe" and

parentpreneur

Three Tips To Be An Effective Parentpreneur

Everyone knows being an entrepreneur is hard — 80 percent of new businesses fail. Those with kids also know how challenging parenting can be. But being a parent and an entrepreneur — a Parentpreneur? Well that’s a whole ‘nother level of crazy. I don’t have any suggestions for these folks