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Less than a month after closing a $62 million venture round, Atlanta-based MessageGears is already making good on its strategic hiring and international expansion plans. The team announced this week it has acquired Swrve, an Irish-founded mobile marketing automation platform with employees across Europe and the United States. MessageGears’ CEO
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“We all intuitively know that what we eat affects our health, but it's actually learning the right things to eat that's the hard part,” Ryan Moskowitz, Chief Brand Officer at ModifyHealth told Hypepotamus. “For many, the “want to” for a healthier lifestyle and improved quality of
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Armed with $2.4 million in seed funding, the physicians behind LunaJoy are ready to change the conversation about mental healthcare. Specifically, co-founders and psychiatrists Shama Rathi and Sipra Laddha want to address the gap in mental health care available to women. “The conduit between medical health and behavioral health
B2B
Gary Campbell and his team at WineView are passionate about creating a better, more consumer-friendly way to buy wine. But while building out their app and diving further into the wine industry, the Birmingham-based startup realized a glaring gap in the market. Specifically, Campbell and his co-founder Angela Caine realized
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Quiz time. Grab the closest single-use plastic container to you (perhaps it’s the soda bottle on your desk or a frozen lunch tray in your freezer). Check for the little triangle recycling symbol. Can you name the type of plastic it is? Or, more importantly, do you know how
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A group of Emory students spent the last semester learning the art and the science of “going viral.” Professor Marina Cooley, who teaches content marketing at Goizueta Business School, tasked groups of students with creating viral video campaigns on the popular social media platform TikTok. The end product – a curated
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It was a busy year for the cybersecurity world, as phishing attempts between January and November of 2022 rose 61% year-over-year and reached upwards of 225 million reported attacks. As phishing attempts grew in both volume and complexity, more startups emerged to tackle cyber-related problems for businesses and individual users
B2C
Ask just about any startup about how the first year of business went and the word “pivot” is bound to come up. It’s a natural part of the startup game, particularly for those founders working inside the ever-changing world of Web3. One startup that knows how to play that
B2B
There’s an important agreement between brands and customers who opt into email communication, says Roger Barnette, CEO at MessageGears. “Customers are saying I need [brands] to deliver content in channels that I'm interested in that have value to me. I gave you my email addresses as a
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The word FemTech emerged in the startup scene in 2016 to capture the growing number of ventures designing products for women. From better period products to curated vitamin regimens to specific healthcare software options, these startups are filling critical gaps not addressed by traditional biopharma and device manufacturers. But the
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Sean Barry has taken the CEO seat at Kobiton, a growing startup in Atlanta looking to improve the way companies test their mobile applications. While moving into the user testing space, Barry is bringing his tried and true method for leading hyper-growth companies and managing them through change. He most
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Startup success stories already paint the Birmingham skyline. Shipt and Landing, two rapidly-growing companies started by Bill Smith, both have their names on different buildings in downtown Birmingham. But the next startup to have its name on the side of a skyscraper just might be a local EnergyTech startup. That’