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A group of Emory students spent the last semester learning the art and the science of “going viral.” Professor Marina Cooley, who teaches content marketing at Goizueta Business School, tasked groups of students with creating viral video campaigns on the popular social media platform TikTok. The end product – a curated
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Louisiana startups have a new place to pitch after Tulane University launched a $10 million fund this month. The fund is designed specifically to invest in women and minority-led ventures across the state. The $10 million comes partially from a new state-wide small business growth initiative and a financial matching
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It was a busy year for the cybersecurity world, as phishing attempts between January and November of 2022 rose 61% year-over-year and reached upwards of 225 million reported attacks. As phishing attempts grew in both volume and complexity, more startups emerged to tackle cyber-related problems for businesses and individual users
B2C
Ask just about any startup about how the first year of business went and the word “pivot” is bound to come up. It’s a natural part of the startup game, particularly for those founders working inside the ever-changing world of Web3. One startup that knows how to play that
B2B
There’s an important agreement between brands and customers who opt into email communication, says Roger Barnette, CEO at MessageGears. “Customers are saying I need [brands] to deliver content in channels that I'm interested in that have value to me. I gave you my email addresses as a
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The word FemTech emerged in the startup scene in 2016 to capture the growing number of ventures designing products for women. From better period products to curated vitamin regimens to specific healthcare software options, these startups are filling critical gaps not addressed by traditional biopharma and device manufacturers. But the
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Moving from physical security to cybersecurity was natural for Nicolas Jordan. “There’s a lot of parallels between doing physical security and doing cybersecurity,” he told Hypepotamus. “With physical security, I take care [to return] you to a space of feeling safe and secure. With cybersecurity, a lot of people
B2C
An estimated 59 million Americans worked as freelancers in 2021, which is equivalent to a massive 36% of the entire country’s workforce. Those freelancers often lack the support and infrastructure needed to keep up with business operations and ultimately scale their efforts. Plus, building up freelance opportunities is often
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It was quite the year for fintechs around the country. It would be easy to just talk about the roller coaster ride of the cryptocurrency side of the industry. While the beginning of the year was filled with promise for what crypto might be able to do during times of
B2B
From launching national media companies to co-founding international software startups, Genevieve Bos’ professional story is its own unique page-turner. And that makes sense, as she told Hypepotamus started her career as a storyteller and "bridge" between the tech and business worlds. Bos’ latest chapter is all about growing
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While Mativ isn’t a startup by any means, it is a “new kid” on the manufacturing block, having been created earlier this year out of a merger of Neenah and Schweitzer-Mauduit International, Inc. ("SWM"). But the Alpharetta-based company is one of those companies that you interact with
B2B
Turns out, the University of Georgia Bulldogs have been making an impact on more than just the football field recently. Scarlet Connect, a hotel-focused startup in neighboring South Carolina, borrows the first part of its name from UGA’s iconic scarlet red color. The “Connect” part? Well, that gets to