B2B
It was a ride to the gym in August of 2020 that launched Nick Borrego’s latest entrepreneurial venture. Borrego and a friend were driving together to get a workout in and kept hitting red light after red light. That is frustrating, especially when they thought about how much of
B2C
When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of gym owners and fitness fans across the country. Since then, the team has been busy refining its product and
B2C
A short and sweet LinkedIn direct message introduction has ushered in a unique acquisition in the e-commerce subscription brand space. The startups involved will be familiar to Hypepotamus readers. Rent a Romper, a startup profiled in our ecommerce roundup piece in 2022, has acquired Atlanta-based Romp + Tumble, a subscription rental
Feature
Like many startup founding teams, Edgar Garay and his team have been too busy working on Falcomm to finish decorating their Colony Square office space or buy a bunch of new artwork. But they do have a unique piece of art, a framed version of their semiconductor prototype, that is
Feature
Social media marketing skills continue to be in high demand within the US tech sector. Need for qualified employees with a paid social media background rose more than 116% since the pandemic began, according to available data on LinkedIn. But what are considered required “social media skills” for someone to
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Web3 startups will soon have a new local resource to turn to for help. W3 Studio (pronounced We Studio), is launching as a non-profit venture studio to bring capital and community building efforts to diverse and overlooked founders building in the Web3 space. Behind the studio is president Brian Zwerner,
B2B
At startup pitch competitions, it is common to hear some version of we’re going to be the Uber of some industry or we are building Instagram for a specific user base. Those comparisons are an easy trap for new founders to fall into, says Randy Etheredge, partner at R&
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While the phrase “rocket ship growth” is thrown around frequently by startups, few early-stage ventures have the credentials to back up such claims. Atlanta-based Saleo looks to be one that can. In less than eight months, Saleo has grown an impressive list of B2B customers like Salesloft, Terminus, Drift, Clari,
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Atlanta’s next big startup success could be a sustainability-focused venture, thanks in part to a new entrepreneurial program at Georgia Tech. Late last year the university announced the launch of Sustainable-X, a program born from the Ray C. Anderson Center for Sustainable Business, Create-X, and Sustainability Next (Georgia Tech’
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Less than a month after closing a $62 million venture round, Atlanta-based MessageGears is already making good on its strategic hiring and international expansion plans. The team announced this week it has acquired Swrve, an Irish-founded mobile marketing automation platform with employees across Europe and the United States. MessageGears’ CEO
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“We all intuitively know that what we eat affects our health, but it's actually learning the right things to eat that's the hard part,” Ryan Moskowitz, Chief Brand Officer at ModifyHealth told Hypepotamus. “For many, the “want to” for a healthier lifestyle and improved quality of
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Armed with $2.4 million in seed funding, the physicians behind LunaJoy are ready to change the conversation about mental healthcare. Specifically, co-founders and psychiatrists Shama Rathi and Sipra Laddha want to address the gap in mental health care available to women. “The conduit between medical health and behavioral health