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What’s “in'' for 2024? With startups, it’s fractional leadership. Hiring the average full-time executive with 25 years of experience can cost a startup $274,500, while a part-time fractional executive with the same experience can cost a third of that, according to business author John Arms.
B2C
NIL (name, image, and likeness) transformed college athletics, with high profile football, gymnastics, and basketball stars cashing in big from brands since the NCAA rules changed in 2021. But the NIL landscape isn’t created equal. It is hard for athletes at smaller schools — or those playing sports with smaller
B2B
“[AdPipe] allows our partners to speak to imagery in plain English and pair their imagery with their objectives and get to market quickly."
Creative Services
Solopreneurship brings with it lots of perks around flexibility and autonomy. But even with those perks, it can be a lonely road for any person building without a co-founder or other team members. It can be easy for these entrepreneurs to sit behind a laptop all day and get bogged
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De La Soul’s 1989 hit Me Myself and I remains an anthem for self-acceptance and individuality. In 2024, Atlanta-based nonprofit Goodie Nation and its ATL(BLK)TCH program is borrowing De La Soul’s message as inspiration to create a better, more inclusive, and more authentic tech community. 2024
B2B
2023 was a rough year for startups looking for an exit ramp. The IPO market was largely sealed off, while high interest rates calmed much of the overall M&A activity. But some experts say there are reasons to be optimistic in 2024, as interest rates stabilize and pent
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Armed with a $120,000 pre-seed round, young Tampa entrepreneur Andres Hernandez is looking to take on the accounting software giants of the world. Pezzi, a software startup that borrows its name from the Italian word for ‘piece,’ looks to provide real-time bookkeeping, tax adjustments, and financial reporting options in
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Lucienne Ide lived many different professional lives before entering the world of startups. She started out in venture capital and then headed to Emory University for her dual MD/PhD in Molecular and Systems Pharmacology. Ide’s time as a physician and scientist made her realize a big pain point
accelerators
Atlanta’s South Downtown neighborhood, nestled a few blocks from the Five Points Marta Station and in the shadows of Mercedes Benz Stadium, is far from a hub for commerce today. Street-level parking lots sit largely vacant. Most buildings are abandoned; faded awnings are the only signs of once thriving
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Mayor Andre Dickens has set a lofty goal: Turn Atlanta into a top 5 tech hub in the country. Atlanta has a lot of work to do to catch up with the likes of San Francisco, New York, Boston, and Austin in terms of the number of startups and jobs
B2B
Yash Singhal, a recent graduate of Georgia Tech’s computer science program, is ready to streamline the legal world…one document at a time. He co-founded the SaaS startup CaseDocker as an end-to-end workflow management platform for law firms and corporations to keep track of their contracts, litigation matters, notices,
B2C
The Consumer Electronics Show (CES) hosted each year in Las Vegas is the place for startups and large enterprises alike to launch their new gadgets and products. After all, it is the place where the VCR, the CD player, smartphones, and plenty of other well-known household gadgets have made their