Contributors
At Hypepotamus, we focus on the Southeast startup scene. But the reality is that in our post-COVID world, borders and definitions matter less. Talent is distributed, and investors are looking across more geographies than ever to find the best startups. And the global startup landscape has changed dramatically over the
Contributors
“What’s love got to do with it?” - Tina Turner Well it turns out that in business, it can impact a lot. If you are one of the millions of people who started a business last year, how you set up your taxes can have huge implications for your
Contributors
Atlanta, Georgia, is known for its vibrant culture, bustling city life, and thriving African American small business scene. The city has become a hub for black entrepreneurship, with a robust ecosystem that supports and empowers minority-owned businesses. African American small business owners in Atlanta have significantly contributed to the local
B2B
The entrepreneurial journey is a thrilling roller coaster of highs and lows, and my story with Press Hook encapsulates this exhilarating ride. In a tale of resilience, innovation, and adaptability, I navigated the tumultuous path from launching a start-up in 2020, weathering the pandemic's turbulence, achieving profitability, and
Contributors
Burnout and unhappiness at work is higher now than it was at the height of COVID, a new study backed by Slack and Boston Consulting Group recently found. Upwards of 40% of knowledge workers and those with desk jobs report being burnt out, according to the report. The natural response
B2B
No matter the stage of your business, there are certain goals you want to achieve with a solid B2B marketing strategy: brand awareness, show the value of your product (or service), and above all else, increase revenue by gaining new customers. Here are five strategies to keep in mind when
Contributors
Over the last several years, Atlanta has been enjoying its reputation as one of the country’s fastest-growing and most prolific technology hubs. The boom, marked by many top companies setting up shop in the city, has undeniably had a significant impact on the city’s economy, and it has
Contributors
There are three words that a lot of startups would love to use to describe their business…especially in 2023. “Cash flow positive” You know that’s easier said than done though. If cash flow positive or reducing cash burn is a goal you have, then the good news is
Contributors
The U.S. Latino entrepreneurial community is strong and growing. From 2007 - 2019, the number of Latino-owned businesses increased by 34% while the number of White-owned businesses fell by 7%. While Latinos are starting small businesses at a faster rate than any other group, there is still a noticeable
Contributors
Public health research on the LGBT+ population in the United States is growing, from new findings in HIV prevention and treatment to looking into disparities in access to care during and after the pandemic. So why aren’t more queer researchers involved in shaping this developing field? Noah Mancuso, a
Contributors
Building a company is hard. And achieving success is even harder. So it’s no surprise that a lot has been written about the decision to start a company and how to run it. But what about when it’s time to leave? I spent five years as Co-Founder and
Contributors
When it comes to search engine optimization (SEO), fixing technical blockers on the backend of a website are critical, but there are also controllable strategies on a website that can be improved when it comes to the content. Here are three simple SEO strategies that are extremely underrated and can