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Startup failure

Why Failure Is NBD In Startup World

In nature, when you fail it has pretty bad consequences — you end up getting eaten by a tiger or some other predator. In the corporate world, “failure” is also typically associated with bad things — like losing your job. Especially as you rise higher and higher up the ranks, screw up

Startup PR

What the Future of PR Means For Startups

If you asked 10 startups to define public relations, I guarantee that you’d receive at least eight different answers. While there may be some commonalities in the responses — a reference to media relations or general "press" — I’d comfortably bet my house that not a single founder

Startups tax season tips

Startups, Heed These Tax Season Tips

According to the Tax Foundation, the U.S. tax code now consists of over 10 million words. When you’re navigating the excitement of entrepreneurship, funding, and growth, sitting down to knock out a tax return can be, well, devastatingly boring, not to mention confusing. But the fact is, the

Select right mentors

Making The Mentorship Match Work For You

The concept of mentoring dates back to Greek mythology — it is first mentioned in Homer’s Odyssey. When Odysseus begins his famous journey, he leaves his infant son in the care of a companion named Mentor. Mentoring can be defined as a relationship between individuals who are cast in mentor/

Made With Soul: On Branding A Building

"Brand" is a tricky concept to define — particularly for a startup. You may be playing with your product, finding your market fit, and trying to land those first defining customers. But its at that time that it's most important to start building and refining a strong,

Organizational Culture essentials

The Five Elements of Great Organizational Cultures

It may be the best time in the history of "work". Thanks to the advancement in technology and instant access to information, the younger generations are more mission driven and intentional about the way they develop their careers. Companies with great cultures will be the ones to survive

Behavioral Economics: How LeBron Can Make You Want Soda and Shoes

Behavioral Economics: How LeBron Can Make You Want Soda and Shoes

I hated Economics in high school. My teacher was a womanizing drunk who sat all the pretty girls in the front row and drew boring graphs on the whiteboard. I remember thinking to myself, “How will this EVER be relevant in my life?” Then, a course in college changed my