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On Startups & Basements

On Startups & Basements

Loving this story via FreshBooks and how it took them quite some time to make revenue that would sustain them: The road hasn't been easy. I've spent my time in basements and shared living. I did it with my parents and even some good friends. Starting

What is Growth Hacking?

What is Growth Hacking?

What is Growth Hacking The term growth hacking describes a data driven test and measure approach to reaching, converting and retaining customers on a scalable basis. Growth hacking is about the creative use of scalable and repeatable methods with the goal to optimize every digital touchpoint in order to get

Lens For Evaluating Startup Ideas

Lens For Evaluating Startup Ideas

This article is from Force of Good by Lance Weatherby. One of the things that I have been pondering lately is how I can evaluate startups and startup ideas more systemically. There is good reason for this; I am looking for my next venture. And as I was contemplating how

Twitter Biz Strategy Sildes

Twitter Biz Strategy Sildes

Did you miss out on all of the fun at Ecommerce School last Tuesday? Hogwash! Anna Ruth and her team from AR|PR came to teach us how to turn Twitter into a business marketing strategy. Register for our next class on big data within ecommerce and then check out

Do Your Own PR

Do Your Own PR

This article is from Force of Good by Lance Weatherby. So I am spending more and more time these days advising concept stage and seed stage startups. And I had an interesting conversation with a pair of entrepreneurs the other day about press releases and marketing. They had reached a

Open Source Tech: Launch Your Startup on the Cheap

Open Source Tech: Launch Your Startup on the Cheap

Building a company takes a lot of time, resources, energy, finances, and a whole lot of heart. If any of these fall through then it's a sure-fire way to know that the end is near (or that it's not even time to begin). One of the

Cloning A Clone

Cloning A Clone

This article is from Force of Good by Lance Weatherby. Back in the day when deal sites were all the rage and Andrew Mason was still CEO of Groupon he would talk about "clones" all the time. Clones being competitors. It seemed he used the term in a