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BigTeam Helps Marketing Teams Collect Feedback From Their Own Employees to "Avoid PR Nightmares"

BigTeam Helps Marketing Teams Collect Feedback From Their Own Employees to "Avoid PR Nightmares"

Marketing veteran Trevor Wolfe has always been drawn to measuring consumer behavior — primarily, how to determine the thoughts and actions behind decision-making processes. Asking consumers the right questions and then properly analyzing that data can make all the difference when improving products and brands. One marketing information-gathering strategy that Wolfe

How Turner's ELEAGUE Taps Startups to Develop New Fan Experiences

How Turner's ELEAGUE Taps Startups to Develop New Fan Experiences

The 10,000-square-feet ELEAGUE Arena, a partnership between Turner and IMG, has been laser-focused on giving eSports fans an experience beyond regular spectating since it opened two years ago. Through partnerships with startups from across the country, the eSports content and live tournament brand, housed at the media giant'

Employee Benefit App Medxoom Helps You Actually Understand Your Medical Bills

Employee Benefit App Medxoom Helps You Actually Understand Your Medical Bills

It's hard to land an accurate estimation of the true cost of a medical procedure. According to a recent study, 92 percent of consumers want to know payment responsibility prior to a provider visit, and for those that received their bill after the fact, 74 percent were confused

Hawque

Launching This Month, On-Demand Private Security Platform Aims to Make Safety Easier and Cheaper

A climate where individuals feel increasingly uncertain about their own safety has led to private security guards outnumbering U.S. police officers. The private security industry is estimated to grow by 33 percent in just the next two years, as the demographic shift towards urban environments stretches police departments’ resources

Grassroots Labs Makes Health Testing Affordable With A Lab Test Marketplace

Grassroots Labs Makes Health Testing Affordable With A Lab Test Marketplace

Whether it's your annual exam or an ongoing health issue, doctor's visits very often involve expensive lab tests that deter some from visiting the physician in the first place. What comes out of your wallet all comes down to what individual health insurance plans cover. Healthcare

Tavia

Dollar Shave Club-For-Feminine Products Aims to Keep Girls In Africa In School

When Eileen Stephens' college-aged daughter brought home Half the Sky, a book about women in the developing world, Stephens expected to read about oppression, malnutrition and inequity. But there was one situation detailed in the book that she had never heard anyone talk about, much less try to solve:

Inspector 6 Tracks What People Like — Or Don't — About Your Brand

You've hired an agency to put together a brand strategy — an important step in the marketing process — for your company, and it's beautifully concocted. And while at first the execution by your team across your website and social media is flawless, over time, with employee turnover