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Tanjo's Animated Personas Are Like Sim Characters for Market Researchers

Tanjo's Animated Personas Are Like Sim Characters for Market Researchers

Marketing research often relies on chosen subjects' opinions within a controlled environment. But what happens if they stretch the truth, if they feel off that day, or if they're not connecting properly with the product? Your company will get incomplete, misleading feedback. With North Carolina-based Tanjo'

Ataia Medical

Ataia Medical Secures Seed Funding to Help Patients Wearing Respiratory Masks Communicate

Atlanta-based Ataia Medical, a medical device startup that produces a tool that allows patients wearing hospital respiratory masks to communicate, has raised a seed funding round of $300,000. Investors include medical-specific firm Green Park & Golf Ventures and angel investors that specialize in medical devices. Ataia Medical’s patent-pending

Why This Quickly-Scaling Startup Hires Salespeople With No Sales Experience

Why This Quickly-Scaling Startup Hires Salespeople With No Sales Experience

Client acquisition platform JumpCrew just finished up a hiring challenge — 50 employees in 50 days. Many of these are new sales people — most with absolutely no sales background. David Pachter, the martech startup's co-founder and executive chairman, says this was a deliberate decision. His philosophy is that in

PRSONAS

This Startup Projects Virtual 'Digital Personalities' To Add A Personal Touch In Your Store, Event Or Office

Siri, Cortana, Alexa… having a virtual assistant in all your devices and gadgets certainly isn’t a rarity anymore. But how often can you say you interact with a human-like, intelligent, personable hologram? For Chuck Rinker, the answer is fairly often. The founder and chief innovation officer of PRSONAS, a

Post-IPO, Cardlytics CEO Scott Grimes Looks Towards International Expansion, Potential M&A

Post-IPO, Cardlytics CEO Scott Grimes Looks Towards International Expansion, Potential M&A

This past February, Martech company Cardlytics (CDLX) rang the NASDAQ bell to announce the pricing of its public common stock offering, closing the day slightly above their initial price of $13 (at $13.37 per share). But that morning, as they headed over to Wall Street, the DOW was down

Can You Dig It? This Dog Lovers Dating App Matches You With Your Canine-Loving Mate

Can You Dig It? This Dog Lovers Dating App Matches You With Your Canine-Loving Mate

After yet another guy lied to Casey Isaacson about loving dogs through a dating app, her sister Leigh Isaacson realized that these matchmaking apps had a serious gap — none of the popular apps allow you to filter to only see "dog lovers." Leigh's background in investigative

Digital Auto Marketplace Joydrive Expands Nationwide to Offer Used and New Cars Online

Digital Auto Marketplace Joydrive Expands Nationwide to Offer Used and New Cars Online

Consumers are increasingly choosing to take their car buying experience online. In a recent survey, 53 percent of U.S. consumers would be either extremely or very likely to buy a car entirely online, and 59 percent said that they expect to be able to conduct purchases through dealership sites.