Community - Hypepotamus (Page 35)

You Are Who You Know: How To Build Relationships That’ll Actually Help You Succeed

13 Sep 2017 4 min read Community

Darrah Brustein started her payments processing technology company at the ripe age of 25. The Emory graduate had worked in retail and seen a persistent lack of transparency when it came to merchants,

When's the Right Time to Outsource Talent When Scaling Your Startup?

11 Sep 2017 3 min read Community

During the first days of your startup's life, your team may be comprised of just you and your business partner. Together, you successfully start putting together a product and acquiring a

More Than A Marketing Buzzword: Multi-Touch Attribution Helps Track the Full Customer Purchase Journey

11 Sep 2017 3 min read Community

It seems each passing year brings another marketing buzzword, and 2017 is no exception. Recently we’ve been hearing a lot about multi-touch attribution and how it can significantly alter marketing pipeline analytics.

From Angel Investor to Zebra Company: Your Startup Dictionary

07 Sep 2017 7 min read Community

The nature of startups makes them ever-evolving. Whether you're a tech veteran or new to the industry, new terms pop up nearly every day. Stay in the know with our startup

Public Relations Insights: PR’s Place in Today’s ABM World

07 Sep 2017 3 min read Community

Account-based marketing (ABM) is the modern business-to-business sales approach focused on identifying and pursuing actual decision-makers at a companies’ most profitable target accounts. Unlike traditional push-based advertising, ABM offers marketing and sales teams