Community - Hypepotamus (Page 28)

The Biggest Data Challenges for E-Commerce Marketers — And How to Solve Them

10 Jan 2018 4 min read Community

A decade ago, data-driven marketing was a foreign concept. You simply told as many people as possible about your product and hoped that some people would be interested enough to buy it. Today,

How to Build An Advisory Board That Fits Your Needs

08 Jan 2018 2 min read Community

Building an advisory board for an early-stage tech company means finding people who bring expertise, knowledge and assistance with decision-making — founders should look for advisers with skills and experience they lack themselves. Start

User Experience Versus Customer Experience: The Difference Matters

02 Jan 2018 3 min read Community

Product-focused organizations are always striving to implement tactics and strategies to improve overall customer satisfaction. Within this, it’s almost impossible to find two topics as widely discussed as the implementation, and differentiation,

Do You Need An App For That? When Your Startup App Idea Is Worth It and What To Do

20 Dec 2017 4 min read Community

We’d all like to know how successful entrepreneurs and business executives do it: What time do they wake up? What do they eat? What books are they reading? And, how did they

Protect Your Startup's Intellectual Property By Avoiding These Costly Mistakes

18 Dec 2017 4 min read Community

Copyright, trademark, patents, and licensing — all words that are important knowledge for startup founders with innovative products, but ones that are often used in the wrong context. That can be dangerous, as your