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west coast VC

The Wild West of Venture Capital: 4 Ways to Ensure Your Southern Startup Gets Noticed By West Coast VCs

In 2017, $71.9 billion in funding was raised through venture capital, making it a dominant force in the financing of innovative companies and an engine of economic growth. No longer is VC restricted to Silicon Valley, where it famously got its start in funding the likes of Facebook, Apple,

great company

Opinion: I Invest In Companies All Over the Country — Here's What Successful Startups Have In Common

After years of experience building, scaling, selling, and merging companies, I have found that successful companies — while different industries, verticals, and size — always exhibit five key characteristics. These characteristics include companies that: 1) are run by an exceptional and enduring team; 2) solve an important and central problem; 3) operate

Fitspot

How Fitspot Measures and Implements Employee Wellness Plans — and You Can Too

In the old school world of workplace culture, we asked not what a company could do for us, but what we could do for the company. Rigid working hours, dress codes, and more were thought to elicit the highest productivity from employees. In recent years, however, there has been a

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond user experience and good design, building out a solid support team can make or break your product when it comes to acquisition and retention of users. Three out of four consumers say they have spent more with a company because of a history of positive customer service experiences, according

AI PR

Three Ways AI Is Transforming PR — And How to Capitalize On It

As in most industries, there has been much discussion about how AI will (and won’t) revolutionize public relations. The topic was recently discussed on a Social Shake-Up panel called Artificial Intelligence: What Communicators Need to Know Now About AI, and the conclusion was clear: AI may transform ways in

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

In 2017, Atlanta native Hollis Callaway left a career in finance to make his name using a product from his family's heirloom, a Hamilton, Georgia-based freshwater spring that also produces the nationally-sold Callaway Blue Spring Water. His own product, Montane Sparkling Spring Water, is a LaCroix-esque seltzer water

paid search

The Great E-Commerce Marketing Debate: Paid Versus Organic Search

The paid versus organic search battle has been going on for as long as e-commerce has been around. In an ideal situation, any marketer could choose both. But if there can only be one choice, the decision becomes much tougher — both provide benefits and obstacles of their own. For instance,