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project based learning

Opinion: Here's Why (and How) Tech Companies Should Engage Students Much Earlier

In today’s world, it’s generally not until students have completed their primary and secondary education that they are truly able to experience the professional world. Internships are a key component of preparing students for the challenges ahead, but what if we could get to students sooner? What if

local corporate innovation

Hacking the Enterprise | 5 Reasons Corporations Should Look Locally to Work with Startups

Silicon Valley gets a lot of shine. We get it, the Valley has star power and volume. But, corporations are spread out across the country, and may not need to build up frequent flier mileage to find innovative startups. At our corporate innovation strategy group Your Ideas Are Terrible, we&

Techrides: How An Auto Junkyard Became A Sustainability Goldmine

Techrides: How An Auto Junkyard Became A Sustainability Goldmine

The auto industry is undergoing a shift. Alternative forms of mobility, electric vehicles, the imminence of self-driving and other factors have car companies seeking ways to pivot to continue serving their consumers. But what will happen to businesses that were built to serve the current automobile market? "How is

This Guide Has Everything You Need to Know About Atlanta's Corporate Innovation Scene

This Guide Has Everything You Need to Know About Atlanta's Corporate Innovation Scene

Twenty-six companies headquartered in metro Atlanta are among the 2018 Fortune 1000, of which 15 are also ranked in the same year's Fortune 500. In fiscal year 2017, these 26 companies generated aggregate revenues of $357.9 billion. We saw the business community's power firsthand recently

[Opinion] Top Down, Screamin' Out, Money Is A Thing: Big Tech Must Step Up to Fight Atlanta Income Inequality

[Opinion] Top Down, Screamin' Out, Money Is A Thing: Big Tech Must Step Up to Fight Atlanta Income Inequality

Earlier this month, Atlanta was once again named the most unequal city in the United States. Bloomberg’s 2018 report laid out our tale of two cities: "At the high end, [Atlanta] looks like one of the most successful American cities, like a San Francisco or a New York

FullStory

How We Work: These Ex-Googlers Built A “Grown Up" Startup That Makes Sure Employees Know the FullStory

This is part of our How We Work series, which focuses on how successful southeastern tech companies are developing authentic work cultures. “‘Culture’ is just novel ways of doing creative, random stuff,” COO Bruce Johnson shares as he walks around FullStory’s current office in Atlanta’s Armour Yards complex.

marketing automation

How to Use Marketing Automation Far Beyond Just Email

For years, marketing teams have relied on automation systems — including Marketo, Pardot and Eloqua — as the driving force of email marketing campaigns. And for good reason. These systems bring ease and efficiencies, allowing marketing teams to produce customized, targeted emails for their numerous customer segments. But with today’s tightening