This Atlanta Tech Startup Is Helping Anglers Catch More Fish With Hyper-Current Tips Planning a summer fishing trip? Atlanta-based FishTips gives anglers real-time tips and pro guides to catch more fish, faster.
They Were Executive Leaders At Spanx. Now, These ATL Founders Want To Help You Sleep Better. Former Spanx executives launch The Inactive Company to disrupt the outdated sleep mask market with a patented, performance-enhancing sleep aid. Backed by university studies and athletic partnerships, the Inactivator is revolutionizing how Americans sleep.
This ClimateTech Startup Is Taking Root in Huntsville, Alabama — With a Mission to Reforest the Planet Huntsville-based ClimateTech startup Intrinsic Methods is revolutionizing the carbon credit market with blockchain transparency and advanced tree-planting technology—aiming to make global reforestation scalable, trackable, and impactful.
Forget Death Benefits. This Atlanta InsurTech Startup Makes Life Insurance About Living. "The [life insurance] model hasn't evolved for over 100 years. You buy a policy, pay for life, and only benefit in death," Du Bruyn told Hypepotamus. "We set out to flip that model — to make life insurance serve the living.”
This Startup App Protects Your Privacy Online. Period. Embody has been a “labor of love” for co-founders Anna Hall and Dani Bonilha since they started working on the app in 2023. The startup is currently backed by the venture studio Thesis and several local angel investors.
Ditch the Feed: Atlanta's Startup Sonaara Connects People in Real Life, Not Online "Like many startups, our biggest need is user acquisition — getting more people onto Sonaara so they can create vibrant, in-person connections."
Instant Financial Expands Beyond Early Pay with New Financial Wellness Program Instant Financial is expanding beyond early wage access with its new Financial Wellness program, offering credit-building tools, free rent reporting, high-yield savings, and more to help frontline workers achieve long-term financial stability.