B2C

Pickleball players - all 36 million in the US - finally have their own tech platform

Pickleball players - all 36 million in the US - finally have their own tech platform

Like an estimated 36.5 million Americans, Max Ade and his entire family got swept up in pickleball over the last few years. Ade got a paddle after years of tennis and quickly became a pickleball enthusiast. His parents, also avid tennis players for decades, switched to the sport. Despite

New EdTech Platform Looks To Be "One Stop" Shop For Busy Parents

New EdTech Platform Looks To Be "One Stop" Shop For Busy Parents

Attention parents juggling school work deadlines, after school activities, and family obligations (AKA, every parent out there), Joshua Tutu has built a platform just for you. Involvvely, an Atlanta-based platform and mobile app, is a "One Stop Parents and Educators Resource.” Whether ensuring assignments get completed, getting each

Meet the brother and sister team in Florida behind NightCap, the brand tackling drink spiking at bars

The brother and sister founding team of Shirah Benarde and Michael Benarde are looking to change the meaning behind “grabbing a nightcap.” Shirah developed NightCap as a unique product that turns a simple hair scrunchie into a drink spiking prevention tool. “When we first started NightCap, one of the very

Sweet (and Savory) Treats: Meet The Atlanta Food & Bev Brands With Roots In the Startup World

Sweet (and Savory) Treats: Meet The Atlanta Food & Bev Brands With Roots In the Startup World

It takes grit to get a small business off the ground. But what if you are doing that while balancing a career in tech? Well, a small but mighty group of entrepreneurs are doing just that. In the process, they are evolving the Atlanta tech scene and launching some rather

Two entrepreneurs put brains together for new kind of personal health startup

Two entrepreneurs put brains together for new kind of personal health startup

Entrepreneurs Brian McGrath Davis and Cristina Poindexter have both played integral roles in building buzz-worthy consumer products already. After serving as Director of Business Development for Atlanta-based Scoutmob, Davis went on to be GM for Blakely Ventures, the personal business incubator of SPANX founder Sara Blakely. Poindexter’s

Atlanta investors lead $20 million Series B in Charlotte-based 2ULaundry

Atlanta investors lead $20 million Series B in Charlotte-based 2ULaundry

Hypepotamus has been covering 2ULaundry since its days in the Techstars Atlanta 2017 cohort, throughout its early-stage fundraising efforts, and during its first steps into the world of franchising after the pandemic. This week marks the start of the next chapter for the Charlotte-based startup looking to change

"The Shark Tank Effect Is Real": Metric Mate evolves into the B2C fitness space

"The Shark Tank Effect Is Real": Metric Mate evolves into the B2C fitness space

When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of gym owners and fitness fans across the country. Since then, the team has been