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B2C

"The Shark Tank Effect Is Real": Metric Mate evolves into the B2C fitness space

"The Shark Tank Effect Is Real": Metric Mate evolves into the B2C fitness space

When we talked to Metric Mate in April of last year, the Atlanta-based SportsTech startup was focused on going business-to-business-to-consumer (B2B2C) to get its personal workout tracker into the hands of gym owners and fitness fans across the country. Since then, the team has been busy refining its product and

Acquisition of local ecommerce brand Romp + Tumble could help reshape children's retail industry

A short and sweet LinkedIn direct message introduction has ushered in a unique acquisition in the e-commerce subscription brand space. The startups involved will be familiar to Hypepotamus readers. Rent a Romper, a startup profiled in our ecommerce roundup piece in 2022, has acquired Atlanta-based Romp + Tumble, a subscription rental

This Knoxville-based startup is combating hand pain...one pair of gloves at a time

This Knoxville-based startup is combating hand pain...one pair of gloves at a time

Whether you’re typing out emails, working out, or driving, hand issues can seriously impact your quality of life. Téa Phillips was a mechanical engineering student at Tennessee Tech University and president of the Innovation in Healthcare Club on campus when she and a team of other students started thinking

Travelers Rejoice...No Stress Airport Parking Now Available in ATL

Travelers Rejoice...No Stress Airport Parking Now Available in ATL

Like most of us, Gbenga Adeyemi was tired of trying to find airport parking. During his previous travels, he spent too much time wandering around offsite facilities or spent a lot of money to park closer at specific airport garages. But instead of just complaining about the painful parking experience,

NIL Deals Are Big Business. The Players' Lounge Has New Funding, Partnerships To Expand Athletic Opportunities.

NIL Deals Are Big Business. The Players' Lounge Has New Funding, Partnerships To Expand Athletic Opportunities.

Ask just about any startup about how the first year of business went and the word “pivot” is bound to come up. It’s a natural part of the startup game, particularly for those founders working inside the ever-changing world of Web3. One startup that knows how to play that

Meet Feedcoyote: The startup designed to help freelancers scale their business

Meet Feedcoyote: The startup designed to help freelancers scale their business

An estimated 59 million Americans worked as freelancers in 2021, which is equivalent to a massive 36% of the entire country’s workforce. Those freelancers often lack the support and infrastructure needed to keep up with business operations and ultimately scale their efforts. Plus, building up freelance opportunities is often

What's driving Carputty's growth? The Atlanta startup is challenging the car loan status quo

What's driving Carputty's growth? The Atlanta startup is challenging the car loan status quo

The auto loan space was ripe for innovation, says Atlanta-based entrepreneur Joshua Tatum. “Consumers currently have to apply for an auto loan each and every time they wish to purchase, refinance, or buy out their current leases. On top of that, consumers are given different rates based on the car