B2B

Influencers are ubiquitous on TikTok today. This Atlanta entrepreneur is making it easier to track their marketing impact.

B2B

Influencers are ubiquitous on TikTok today. This Atlanta entrepreneur is making it easier to track their marketing impact.

Ubiquitous is a match-making service for the influencer age. The Atlanta-based startup describes itself as a Hinge-like platform connecting businesses and TikTok influencers. That is important because the traditional branded content “match-making” process is cumbersome and manual for brands looking to tap digital content creators for their marketing efforts, according

By Maija Ehlinger