B2B
Product-led growth is a major business strategy across the B2B world today. Instead of requiring potential customers to chat with a sales rep, a lot of teams are letting their software do the talking. If you’ve ever signed up for a freemium version of Calendly, Slack, or Dropbox, you’
B2B
It is a nightmare scenario for the parents of 1.3 million newborns fighting congenital heart disease (CHD) each year. Infants born with abnormal heart conditions not only have to deal with immediate surgeries, but they often have to go through repeated surgeries as they grow. Ajay Houde, a chemistry
B2B
The process of verifying insurance can be “a bit of a nightmare” for those in the automotive lending space. Traditionally, managers, lenders, and gig service providers have had to use manual tools and make several phone calls in order to ensure a driver was properly insured. And that’s if
B2B
Employee wellness has been a hot-button issue over the last several years as C-Suites look to keep employees engaged and connected. That conversation has spurred a new group of entrepreneurs, like Atlanta-based founder Jessica Thomas. Thomas built up her career in the healthcare insurance space, which helped her realize what
B2B
Starting a tech company during the height of COVID teaches you business skills that can be applied far beyond the context of a global health crisis, says logistics founder Patrick Visintainer. “We founded and launched REPOWR in the heat of the COVID-19 pandemic, so we don’t really know what
B2B
"For the most part, the best you can do in grad school is that [your work] gets published," Laura Stoy said. “A lot of time science doesn't leave the lab." But that wasn’t enough for Stoy, who saw a major market opportunity within her
B2B
We’re living during a “Gold Rush” era of electrification, says Birmingham founder Ian Hoppe. And that means big business for his startup Condoit, an energy management tool. Because in the midst of this electrification gold rush, Hoppe said Condoit is “selling shovels.” We last spoke with Hoppe in April
B2B
The U.S. Securities and Exchange Commission (SEC) has proposed historic new rules requiring publicly traded companies to report all climate-related risks, emissions, and net-zero transition plans associated with running their business. The big change? Companies will soon have to report scope 3 emissions. That means not only recording emissions
B2B
Buildings are getting a 3D makeover, thanks to Atlanta-based Aetos Imaging. And that could have a huge impact on the technicians, engineers, building managers, and facility operators that keep those buildings running each and every day. The startup uses 3D scanning cameras to create a “digital twin” of a facility.
B2B
Last week, Deanna Meador closed a $1.5 million seed round from 11 different investors in just 8 hours, setting a record for a startup round in Tennessee. The historic investment was raised to scale her AI-focused startup Couture Technologies. The Nashville-based software venture looks to eliminate that pesky reality
B2B
It’s quite likely that your latest spin around a drive-thru line was powered by technology created right here in the Southeast. Xenial, a Charlotte-based hospitality-focused tech company backed by Atlanta’s Global Payments, helps power the vast majority of the country’s top quick-serve restaurants (QSRs), according to company’
B2B
The world of PR can be clunky and hard to navigate regardless of what side of the pitch you’re on. Journalists are inundated with pitches via email, voicemail, and LinkedIn. But when faced with a quick deadline, they often turn to outlets like Help A Reporter Out or scour