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B2B

Parmonic Shortens B2B Marketing Videos So Your Customers Will Actually Watch

Parmonic Shortens B2B Marketing Videos So Your Customers Will Actually Watch

Entrepreneurs Piyush Saggi and Nitesh Chhajwani set out to bridge the connection between sales and marketing teams with SalesTing, a tool that provided insight into how and where each individual sales or marketing team member contributed to acquiring specific leads. But then, Saggi and Chhajwani realized their customers were using

How A Healthcare-Focused Chatbot Helps Patients Stay 'Loyal' to Providers

How A Healthcare-Focused Chatbot Helps Patients Stay 'Loyal' to Providers

"If you think of a chatbot as just another marketing tool, you are definitely missing a big opportunity to engage and help consumers through the power of conversation," Chad Mallory tells Hypepotamus. It's true — chatbots not only drive faster customer engagement, they're also forecast

Israeli Digital Marketing Startup Fixel Becomes Latest Techstars Alum to Relocate to Atlanta

Israeli Digital Marketing Startup Fixel Becomes Latest Techstars Alum to Relocate to Atlanta

Brick and mortar stores see it often: potential customers are enticed inside by window displays, talk to retail associates, sometimes even try on an item of clothing or test a gadget — before leaving empty-handed. It can be frustrating for the shop owner and employees to see customers come and go

Drofika Labs' Fog Computing Platform Turns Your Existing Computers Into An Onsite Mini-Data Center

Drofika Labs' Fog Computing Platform Turns Your Existing Computers Into An Onsite Mini-Data Center

When Drofika Labs pitched last year at Atlanta Startup Battle, they were selling the crowd on a drone analytics platform that automated flights and provided data to farmers. Though they didn't win, shortly after, they landed a substantial farm land analysis contract. But they quickly realized they couldn&

Backstage Capital-Backed CapWay Moves to Atlanta As It Expands Its Digital Banking Offerings

Backstage Capital-Backed CapWay Moves to Atlanta As It Expands Its Digital Banking Offerings

Tech entrepreneur and app developer Sheena Allen grew up in the small town of Terry, Mississippi, where financial institutions are few and far between. At the time, she didn't think much about where her family and friends did their banking. According to 2017 statistics from the FDIC, 16

Roll Up Your Spare Change for Charity With Softgiving

Roll Up Your Spare Change for Charity With Softgiving

Matt Pfaltzgraf and his brother were raised by a single working mother in a household of limited means. The family often relied on non-profit services, like the Boys & Girls Club, for after-school programs and other resources. As an adult, Pfaltzgraf started giving back to those same non-profit programs that

verisolutions

Food Temperature Monitoring Startup Raises Series A From Fortune 500

IoT startup VeriSolutions, an Atlanta-based startup that focuses on compliance for the food service industry, is looking to grow following its Series A funding round. The round was led by Fortune 500 materials manufacturer Avery Dennison Corporation with contributions from Atlanta Seed Company and Service Provider Capital. Though the exact