Springbot Acquires Atlanta-based Matcha, bringing content to growing e-commerce marketing platform
With the acquisition, Matcha’s CEO Fynn Glover will take on the role of VP of Business Development at Springbot. Glover told Hypepotamus that the new realities of e-commerce have made content marketing more appealing to marketers and agencies looking to reduce reliance on paid customer acquisition and to differentiate their brands online.
“Four years ago, I had agencies and performance marketers tell me that they weren't bullish on content marketing. Two years ago, brands started telling us they wished they'd implemented a content marketing strategy earlier. Paid advertising was getting really expensive,” said Glover. “With the explosion in eCommerce growth due to COVID, brands have rediscovered the importance of doing more than just pitching products. Good content allows you to differentiate, build rapport and customer affinity, and establish your brand as an authority within your industry. We’ve seen a large surge in interest from eCommerce stores to find ways to connect with their audiences that goes beyond just selling products.“With Matcha and Springbot, eCommerce stores can quickly and efficiently create or source content tailored to their audience and distribute it via social media, email, and ads all within our platforms.”Matcha’s team will fully join the Springbot team. “We’re excited to fully integrate the teams and are looking forward to the culture add the Matcha team brings to Springbot. At this time, we’re still maintaining a flexible work from home policy during the global pandemic but plan to bring the teams together at our Colony Square office in Midtown Atlanta at some point in the new year,” said Robinson. According to a U.S. Securities and Exchange Commission filing, Springbot also raised an additional $2.6 million in funding last week.
