Atlanta startup Pull Logic lands $3.3M seed to help manufacturers, retailers cut lost sales

Tariffs volatility has made doing business even more difficult for manufacturers, distributors, and retailers.

That was something that the team at Pull Logic, an Atlanta-based AI-enabled SaaS company that helps maximize product availability and reduce lost sales, heard from their customers that rely on global supply chains.

“We heard from a number of them that costs became harder to predict, lead times were less reliable, and sourcing strategies had to be revisited more often,” said Taresh Grover, Pull Logic’s co-founder and CEO.

But that has only “reinforced” Pull Logic’s necessity, Grover told Hypepotamus.

“When supply chains become more volatile, companies need better visibility into where they are exposed to stockouts, where inventory is tied up unproductively, and how to rebalance more intelligently. It didn’t slow down our business. If anything, it made the need for more adaptive, availability-focused planning more urgent.”

That is something that Pull Logic helps with at an enterprise level. And to help grow in 2026, the Atlanta-based company announced today that it has closed a $3.3 million seed round.

A Look Inside Pull Logic's Seed Round

Taresh Grover, Pull Logic’s co-founder and CEO said that the team met their lead investor, supply chain-focused New Build Venture Capital out of The Bay Area, when the startup presented at Startup Grind in California.

“From the first serious investor conversations to final close, the seed round took about five months. That time was spent going through diligence and making sure we had the right mix of strategic and financial investors,” Grover told Hypepotamus.

Other investors in the oversubscribed round included Foster Ventures, Atlanta-based Silicon Road Ventures, YANMAR VENTURES, DNX Ventures, and IDEA, a technology company owned by NAED and NEMA serving the electrical industry.

The funding will accelerate Pull Logic’s product development and enterprise rollout for manufacturers, distributors, and retailers struggling with lost sales and unproductive inventory, according to a press release.

About The Team

Pull Logic, which grew out of Georgia Tech research, was co-founded by four leaders with deep expertise across supply chain research, enterprise software, and operations: Taresh Grover (CEO), Professor Benoit Montreuil of Georgia Tech, Rahul Chahar (CTO), and Karl Swensen (COO) (all shown in featured photo above).

Today, the platform is used by larger retailers that have “a lot of working capital tied up in inventory, but still struggles with availability and lost sales can benefit from Pull Logic,” Grover added.

The team is also in expansion mode. With 20 full-time employees now, Grover said that by the end of 2026 he expects that number to grow to 30. Headcount will come from adding new team members with a focus on product development, customer success, and go-to-market execution.

Hypepotamus first wrote about Pull Logic in 2024 as the startup landed local investment dollars. Since then, Grover said that the company has grown into a “full, enterprise-ready AI platform” that companies use to run their planning operations.

“We’ve launched a new AI Studio that lets business users ask natural-language questions about their business, run what-if scenarios, and get clear, explainable recommendations across demand, inventory, and supply planning, without needing a team of data scientists,” he added. “We’ve also expanded beyond pure forecasting into more automated, agent-driven workflows. Today, Pull Logic helps companies sense changes in demand earlier, optimize replenishment decisions, and proactively spot availability risks before they turn into stockouts or lost sales.”

Additionally, the team rolled out industry-specific solutions for equipment manufacturing, electrical and construction, and other verticals, which significantly shortens time-to-value for new customers.

“Under the hood, we’ve made the platform enterprise-grade, with scalable data pipelines, APIs, security, and role-based access, so larger companies can deploy Pull Logic with confidence across their organization,” Grover added.