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This Knoxville Startup Uses Machine Learning to Create Super-Personalized Mass Emails

This Knoxville Startup Uses Machine Learning to Create Super-Personalized Mass Emails

When measuring marketing campaigns, engagement rates count the most. Personalized emails had a 29 percent higher open rate and 41 percent higher click rates than emails without any personalization, according to a recent study. Surprisingly, however, 70 percent of brands fail to use this feature. Knoxville-based Lirio uses machine learning

This Knoxville Startup Uses Machine Learning to Create Super-Personalized Mass Emails

This Knoxville Startup Uses Machine Learning to Create Super-Personalized Mass Emails

When measuring marketing campaigns, engagement rates count the most. Personalized emails had a 29 percent higher open rate and 41 percent higher click rates than emails without any personalization, according to a recent study. Surprisingly, however, 70 percent of brands fail to use this feature. Knoxville-based Lirio uses machine learning

Why This Developer-Turned-CEO Thinks Your E-Commerce Site Has Too Much Content

Why This Developer-Turned-CEO Thinks Your E-Commerce Site Has Too Much Content

Natasha Murphy's passion is e-commerce, and she channels that passion by finding the most effective ways to showcase her clients' products. She does this by designing their sites through her e-commerce development agency, Nicely Built, which helps clients use Shopify, a DIY platform used to sell products

Why This Developer-Turned-CEO Thinks Your E-Commerce Site Has Too Much Content

Why This Developer-Turned-CEO Thinks Your E-Commerce Site Has Too Much Content

Natasha Murphy's passion is e-commerce, and she channels that passion by finding the most effective ways to showcase her clients' products. She does this by designing their sites through her e-commerce development agency, Nicely Built, which helps clients use Shopify, a DIY platform used to sell products

Ben Dyer Was One of Atlanta's First Successful Software Founders. Now He's Back As TechSquare Labs' Partner

Ben Dyer Was One of Atlanta's First Successful Software Founders. Now He's Back As TechSquare Labs' Partner

In case you couldn’t tell from the name of his first successfully-exited company, Peachtree Software, Ben Dyer is an Atlanta native. Following the sale of the software company, which began as the city's first true computer retailer, in 1981, Dyer founded and sold multiple technology startups, began

Ben Dyer Was One of Atlanta's First Successful Software Founders. Now He's Back As TechSquare Labs' Partner

Ben Dyer Was One of Atlanta's First Successful Software Founders. Now He's Back As TechSquare Labs' Partner

In case you couldn’t tell from the name of his first successfully-exited company, Peachtree Software, Ben Dyer is an Atlanta native. Following the sale of the software company, which began as the city's first true computer retailer, in 1981, Dyer founded and sold multiple technology startups, began

Charitable Giving Startup uBack Partners With Bank of America to Power Up Mobile Donations

Charitable Giving Startup uBack Partners With Bank of America to Power Up Mobile Donations

In effort to expand reach and scale the platform, charitable giving fintech startup uBack has partnered with Bank of America, giving them access to more than 24 million customers. Once those users are on the platform, they have the option to easily give back to more than 800,000 non-profits.