Mammoth Ideas | Proving Creativity isn't Extinct

(Pictured left to Right: Kyle Rollins, Russ Williams, Brian Colin)

Mammoth Ideas is a logically creative hybrid agency in Atlanta, GA. They are a self-proclaimed blend of: artistic talent, imaginative thinking, technical skill, and ingenuity. By balancing critical thinking with an artistic eye, they work to design inspired concepts while remaining conscious of each project’s practical application. If you're looking for help with brand development, corporate communications, environmental design, online communications, or packaging then consider this local agency.

We caught up with strategist Kyle Rollins to hear more of their story.

Year/Date Founded:
Sept 2009

Number of Employees:
6

Founders/Execs:
Brian Colin - founder
Russ Williams - Creative Director
Kyle Rollins - Strategist

Your Pitch:
What makes Mammoth unique is how we are positioned to help startups. While we work with Fortune 500 & mid-size companies on various tactical & strategic parts of campaigns and initiatives, we know how to work well with startups. Many companies come to us and already 'have it figured out' and are just looking for tactical support - and we are happy to help. But because of our first-hand experience with technology startups we tend to work better with them than many marketing agencies who are used to working with clients who already have their strategy and campaigns 'all figured out'.

I (Kyle) have worked with multiple startups and put them through ATDC, winning awards for clients including TAG's 'Most Innovative Company in Georgia'. Russ is a partner in an innovation think tank called FIDO, which stands for Fearless Innovation Design Online. Our team thrives on helping people map the unknown!

How does ATL weave into your story?
We all met in Atlanta, working together on various projects. Kyle met Brian while helping launch the first and only inside the perimeter paintball field in Atlanta. Brian then introduced Kyle to Russ (they had worked together at HotHead Studios) when working on an eCommerce job in Tucker for the largest private drywall distributor in the US. After that project, Brian invited Kyle & Russ to join Mammoth Ideas as partners and we've grown from there.

What services do you offer?
We call ourselves an agnostic agency and we offer just about everything, from marketing plans, to packaging and branding to environmental design for trade show booths and finally the whole range of web services - from site design to SEO and lead generation. We have really talented people so we are a mile wide and a mile deep. What makes us agnostic is we can create your own style / brand based on what you want or what your existing brand book dictates vs having a certain look.

Link to work examples/portfolio:?
Here is a small sample (which admittedly can always use an update: http://mammothideas.com/portfolio_type/what-we-have-done/)

In what ways does your creative agency cater to startups?
Startups need more than tactical support. Startups need a guide and a coach. Someone who has been down the path and is not afraid to make mistakes, wrong turns and keep going. While we aren't afraid of mistakes, we know how to help you avoid wasting your seed money on those costly wrong turns, while other agencies are used to dealing with more experienced teams implement more fully developed ideas and brands. Its in our name, we are all about the big / mammoth idea, and helping bring it to market so you can see and live it as your reality.