TTV Capital Adds Former Cardlytics and Greenlight Execs to Bolster Fintech Investment Team
The former Cardlytics CEO and Greenlight CMO bring decades of fintech leadership experience to one of Atlanta’s top VC firms.
Two veterans of Atlanta’s fintech (financial technology) startup scene are joining TTV Capital, one of the city’s longest-running venture capital firms.
Lynne Laube, co-founder and former CEO of Cardlytics (NASDAQ: CDLX), and Rachel Hamilton, former CMO of Greenlight, are joining the fintech-focused firm as venture partners.
Cardlytics, which went public under Laube’s leadership in 2018, is known for its transformation of the banking rewards and loyalty program space. As CMO, Hamilton grew Greenlight’s customer base to “millions,” helping the company reach a valuation of $2.3 billion, according to a press release.
Both Laube and Hamilton met the TTV team during their time scaling Cardlytics (exited) and Greenlight, respectively.
“[TTV Capital] provided invaluable counsel while we scaled the business and worked towards an IPO. The qualities that stood out to me then are the same ones that appeal to me today; TTV operates with transparency and supports founders at every stage of their journey,” Laube told Hypepotamus. “I found that to be especially impactful when I was leading my own company, and I’m looking forward to doing the same by serving as a resource for later-stage portfolio companies.”
Hamilton echoed this sentiment, adding that her time working with the TTV team made it clear that “everyone was a team player with a strong understanding of where they could support us to co-create value.”
“That’s what gets me excited about this opportunity. I’m eager to support early-stage companies as they develop their go-to-market and customer acquisition strategies,” Hamilton added.
More On TTV Capital
TTV was co-founded in 2000 by Tom Smith (strategic advisor) and current managing director Gardiner Garrard. Other partners in the firm include Sean Banks, Lizzie Hartley, Mark Johnson, Neil Kapur, and Laney Lewis. Active portfolio companies Hypepotamus readers will be familiar with include Artist Growth, Bitpay, Carputty, DefenseStorm, Greenlight, Greenwood, Instant, Ledgible, Medxoom, and SmartPath.
The team has made four investments so far in 2025, according to Crunchbase.
Eight of TTV’s investments have reached “unicorn” status, or a valuation above $1 billion.
What Fintech Investors Want To See From Startups
TTV Capital’s investment focus includes “traditional fintech” sectors — including payments, banking software, cyber security, risk management, compliance, regtech, financial wellness, and InsurTech — as well as fintech-enabled businesses and the future of fintech.
Laube added that TTV’s two main criteria for investment are “a large market opportunity and a strong founding team.”
“Since we focus on early-stage investments, founders are critically important – we are betting on the person just as much as the idea. We are looking for entrepreneurs who deeply understand their industry, who understand the market, and who will know how to pivot,” Laube said.
Hamilton added that she loves that TTV’s guiding principle is that the firm “[works] for founders, not the other way around.”
“We give founders the independence they need to run their business without fear. That means we are looking for leaders who are smart, hard-working, and aren’t afraid to challenge the status quo. Repeat founders hold a lot of weight for us, because they’ve proven they know how to lead a company through to a successful exit,” she added.
