How Chattanooga Startup Harmony Found Its AI Use Case Inside American Factories
"We do not want to lose this competition to any overseas competition. And we want factories to be ready for the next decades."
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Call It A Verticalization.
We first reported on the Brickyard VC-backed and Chattanooga-based startup Harmony AI in the summer of 2025, as the newly-launched company, under the leadership of co-founders George Munguia, Guillermo Sequeira, and Vikranth Kanumuru, was working in the general automation space with the goal of eliminating busy work.
“We quickly realized we wanted to be as close to our customer as possible and do the really hard stuff that nobody else will,” Munguia told Hypepotamus.
Being based in Chattanooga, their closest customers were naturally logistics and manufacturing firms.
That led to a recent switch to focus on factories, something Munuguia says is more of a “verticalization” than a true pivot.
A big unlock for the company came after the team started working inside factories and realized how manual much of the process still remains. Even factories running multi-billion dollar robots often do most of their operations on pen and paper, making it impossible to get a real-time look into how things are going for the company.
Even with a more specific new industry focus, Munguia said that the startup’s mission remains the same.
“The goal was always to give people more time and make their lives better,” he added.
Bringing Harmony To Factory Floors
Harmony’s platform starts by connecting all of a company’s data, allowing for the automation of paperwork, data entry, production planning, and factory admin, working as an ERP (Enterprise Resource Planning) or sitting on top of existing systems.
The platform has specific AI workflows (including manufacturing, packaging, food & beverage, consumer goods, and others). Harmony’s team spends time inside each factory to ensure that the platform is customized to their exact needs. This provides a custom LLM model trained only on the company’s information, helping employees with purchase orders, RFQs, work orders, proposals, inventory management, as well as accounting and finance needs.
Harmony also has an AI search feature that works like a customized ChatGPT for those working inside a specific factory. That is particularly important if a machine goes down and those on the floor are left scrambling through thousands of pages of paper documents to try to find the answer, or if the company is being audited and needs to get specific questions answered quickly.
Munguia sees Harmony as a tech platform that can help reindustrialize America, something that is top of mind in 2025.
“We do not want to lose this competition to any overseas competition. And we want factories to be ready for the next decades. And I believe AI will help, will reduce COGs, and save [factories] money,” he added.
Quick Facts On Harmony AI
HQ: Chattanooga, Tennessee
Founded: 2025
Industries: Manufacturing, AI
Venture Backed: Yes
Latest Funding Round: June 2025, $1.6 million pre-seed roundInvestors include: Chattanooga-based Brickyard, San Francisco-based Hustle Fund, New York-based Geek Ventures, California-based Recursive Ventures, and California-based Ganas Ventures
