How Intuit is Embracing AI to Help Businesses Work Smarter
It's part of what CEO Sasan Goodarzi called "the largest technology disruption” in the company’s history.
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Intuit, the enterprise giant that acquired Atlanta-based Mailchimp in 2021, is going big on bringing AI to small and medium-sized businesses.
The company recently announced the launch of Intuit Intelligence, its “Ask Anything” platform designed to help eliminate the tedious parts of running a business, alongside several new AI agent tools.
Intelligence will help with running payroll, flagging tax compliance issues, and reconciling transactions, while providing instant answers to business questions.
For example, customers can ask something like “How do I turn leads into sales?” or “what’s my projected profitability?” and receive data-backed answers and customized recommendations based on their individual business needs.
The platform also enables automated task completion through simple prompts like "Run my payroll" to complete complex tasks automatically, or build custom solutions that provide businesses with actionable insights. By securely ingesting data from Intuit sources, third-party systems, and spreadsheets, Intuit Intelligence instantly generates rich insights, reports, and KPI scorecards that drive confident, faster decisions.
Intuit is also launching Intuit Accountant Suite, several enhancements to Intuit Enterprise Suite, the company’s modern ERP solution that serves growing mid-market businesses, and new AI agents.
For example, a Sales Tax Agent monitors transactions to ensure correct tax rates and flags potential issues before filing. An upgraded Accounting Agent automatically categorizes transactions and reconciles accounts.
It's part of what CEO Sasan Goodarzi called "the largest technology disruption” in the company’s history.
Intuit’s umbrella includes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, which has its HQ on the Atlanta Beltline.
AI Changes In The Enterprise World
“The launch of the new AI Agents across the Intuit platform, including QuickBooks, Intuit Enterprise Suite, and Intuit Accountant Suite, is part of a larger strategy to deliver an AI-driven expert platform for businesses of all sizes. We started this journey seven years ago, when we realized AI’s power wasn’t in new behaviors, but eliminating manual toil. Since then, we’ve accelerated our investments in the space, building upon efforts to achieve an impactful integration of AI and human intelligence,” Joe Preston, VP, product management and design at Intuit, told Hypepotamus.
According to Intuit, businesses using these agents save up to 12 hours per month.
Now, enterprise and startups alike are trying to figure exactly where new AI tools best fit into their workflows. For Intuit, the answer lies in solving digital overload.
“Scaling, mid-market businesses are over-digitized, juggling between 7-25 disconnected apps to manage their business,” Sandy Edwards, director of product, Intuit Mid-Market, told Hypepotamus. “This leads to data silos that prevent access to AI-driven data insights and workflows that save them time and enable faster, better decision making that drives growth. At the same time, traditional ERP systems are clunky, difficult to learn, and incur painful, time-consuming migrations and sky-high implementation costs that create frustration across an organization.”
Edwards explained that Intuit Enterprise Suite offers a faster alternative to legacy systems.
"In place of slow-to-implement legacy systems, IES unites data, AI, and automation for a seamless, configurable experience that is faster to deploy, easier to use, and more cost-effective. Current Intuit customers that migrate to IES can be up and running in hours while those moving from legacy software vendors, more than 90% are up and running in less than 30 days."
