#FlipMyFunnel — Challenging the Status Quo of B2B Marketing

Are you ready to challenge the status quo and level up your B2B marketing and sales game?

With a sold out inaugural conference under its belt, Flip My Funnel is ending its national tour in the city where it all started — Atlanta!

The #FlipMyFunnel B2B Marketing and Sales Conference is making its way back to Atlanta, the birthplace of #FlipMyFunnel for two days of funnel flipping! More than 300 of the best and brightest B2B marketing and sales leaders attended #FlipMyFunnel Atlanta last year. The content of its sessions, the stellar lineup of speakers, and awesome attendees all helped to rock the event. This time will be bigger and better with a full day of world-class thought-leaders and practitioners who are pumped to share their account-based marketing and sales wisdom with the Atlanta community.

Join Terminus, December 8th, for a day of learning and celebration that will empower you to accelerate pipeline and grow revenue. Register here.

So what is #FlipMyFunnel, really?

The traditional B2B sales and marketing funnel is lead-based, e.g. it is based on the fact that leads come in the top and follow a linear path from awareness through purchase. It starts with an untargeted, broad approach with one primary goal: to capture as many leads as possible at the top and drop them in the sea of email communication. It totally ignores deeper engagement at each level and more importantly, it ignores the basic psychology of customers and treats them as numbers.

Flip My Funnel, starts by identifying your ideal customer, or account, then expanding your outreach by engaging your prospects on the channels which they are actively using such as social, mobile, display and video. Then, after your prospects become customers, you continue to actively market to them with the goal of creating customer advocates. It’s our mission to enable B2B marketers with account-based marketing techniques to reach and engage targeted accounts across all stages of the buyer’s journey.