Empirical Path | Google Analytics Never Looked So Good

Here at Hype we got to play the pupil during Empirical Path's comprehensive Google Analytics (GA) training for new and advanced users. The Empirical Path team covered some of the most powerful features in Google Analytics and Google Tag Manager with hands-on exercises over the span of two days. The curriculum allowed GA users to better understand and act on data to dramatically improve their website and mobile app performance.

The course covered:

• The real value of how social media and paid search are impacting revenue and performance on a website
• Highlights of what products and website features a target audience is engaging with and how to drive more sales through data
• How to segment website and mobile app data to understand and define the most valuable customers to a website and how to remarket to those segments
• GA reporting to not just show ‘what happened’ but the "why" and "how" to improve website performance
• The path and funnel website visitors are taking, and how to optimize that flow
• How to use the free Google Tag Manager tool to capture the most valuable data and use the data to retarget to most valued potential customers