This Atlanta Startup Is Turning Underused Videos Into Marketing Content Gold
Discover how Atlanta startup Composium, founded by Simms Jenkins and Amber Brinkman, is revolutionizing B2B marketing by turning webinars, demos, and podcasts into easily shareable, digestible video content.
Read Time: 4 minutes
Tech Topics In This Article: Atlanta startups, MarTech, marketing startups
Content like blog posts, videos, social media posts, and email campaigns, fuels just about everything in today’s business world.
But there is one big problem: Most content quickly disappears.
That is particularly true with long-form video content that teams create. That webinar your product team spent hours putting together? At best, it’s lost on some computer. The interview your CMO did? Despite the great nuggets of advice inside, it’s probably buried on a rarely-seen YouTube link. That townhall your CEO put on? It is likely that only the people in the room will ever listen.
That B2B content problem was a problem that Atlanta-based entrepreneur Simms Jenkins understood first hand as he was scaling his previous businesses. Now he’s looking to tackle the problem with Composium.
Jenkins is building Composium alongside another Atlanta-based marketing leader, Amber Brinkman. The journey started after Jenkins acquired the startup Lanva in 2024 and rebranded the company.
As a B2B SaaS and AI-powered tool, Composium quickly turns long-form webinars, sales demos, podcasts, and HR videos into bite-size, “TL;DR” content that more people can find online. It can also help create important internal comms, training videos, or event recaps that employees will actually watch.
Instead of spending hours editing videos, teams upload content into Compsium and the platform picks out key highlights that will resonate with a specific audience.
The goal is to make long-form video content “digestible and actionable” in our content-dense digital world.
Tech Startup Meets B2B Content
Jenkins said that Composium is positioned to help both mid-sized B2B companies, marketers, and creatives who are "not just leveraging an important marketing asset like video content but creating, composing and orchestrating something bigger than that, whether a 12-month marketing calendar, an event recap responsible for driving new business or an HR training series for new employees."
The subscription-based service includes a free, Plus ($99 a month), and Pro ($299 a month) tiers.
“Composium does not require contracts, and we don’t offer demos or require you to interface with any salespeople. We think making the sign up frictionless as well as offering our platform at a very competitive price will distinguish us in the marketplace and follows the model of companies like MailChimp,” Jenkins told Hypepotamus. “We believe our users are smart and competent professionals looking to make their professional life more efficient and drive ROI through a tool that is very specialized and easy to use versus one overwhelming them with features, salespeople and upsells.”
Video-Focused Startups In Atlanta
Hypepotamus readers might remember Jenkins from our coverage of his previous AI-focused startup, easythanks. A startup veteran, Jenkins built up his career in the email innovation space. He previously founded email & eCRM agency Brightwave (acquired by Ansira six years ago) and the email intelligence company EiQ.
“Like many youthful companies, [we are] trying to determine where to focus our resources on customer acquisition as well as the product roadmap. We are determined to be a successful bootstrapped company and very disciplined in our efforts to grow," Jenkins told Hypepotamus. "We don’t have any artificial deadlines or goals that will force decisions to be made quarter by quarter and we believe this will be a successful company over the next 12-24 months and since Amber and I own 100% of the company, we can afford to do it at our pace not any external forces.”
Atlanta has served as fertile ground for MarTech (marketing technology) startups like Composium, with Mailchimp, Salesloft, Terminus, FullStory, CallRail, Pardot (acquired by Salesforce), and Silverpop (acquired by IBM). Several other local startups are working on video-focused MarTech startups. Others include AdPipe (a B2B software for companies to store, search, and share footage) and ViGi (AI-powered video generator).
