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Muriel Vega

With BrightFunnel Acquisition, Terminus Powers Up Analytics to Follow the Marketing Life Cycle

With BrightFunnel Acquisition, Terminus Powers Up Analytics to Follow the Marketing Life Cycle

Terminus is kicking off 2018 in a big way as they announced their first acquisition, of B2B marketing analytics company BrightFunnel. After raising a Series B round last summer, Terminus had very specific goals for those funds — product development, engineering, and opening a West Coast office. With this acquisition, BrightFunnel&

This Startup Gives A Sports Team Insight On Every Fan's Identity In Their Stadium

This Startup Gives A Sports Team Insight On Every Fan's Identity In Their Stadium

In any industry, knowing your target audience and their specific needs are necessary not only to acquire business, but retain it over time. Sports are no different. While in more established markets fan loyalty does drive ticket sales, sports teams are seeing more and more issues from lack of fan

Why Your Brand Can Be Beautiful, Yet Ineffective

These days, tracking analytics plays a big part in how brands decide to spend their marketing dollars. In the race to the finish line (higher views, more clicks), companies may sacrifice thoughtful aesthetics to get those numbers. Hyper-growth digital agency Look Listen CEO Kit Hughes says that the balance between

This HR Compliance Startup Wants to Help You Avoid A Lawsuit

This HR Compliance Startup Wants to Help You Avoid A Lawsuit

You've seen the headlines lately — the media and public are rife with stories about harassment suits from high-level executives and movie stars. Allegations from employees are coming out in the open on what it seems to be a daily basis and more corporations are dedicating resources to developing

This Solar-Powered Sensor Wants to Automate Lawn Care

This Solar-Powered Sensor Wants to Automate Lawn Care

Despite the neighborhood landscaper coming bi-weekly, the grass at your home can often get too high for your liking, depending on rainfall or the season. You can already hear your HOA's phone calls, and it just adds one more thing to your to-do list. On-demand lawn care startup

Protect Your Startup's Intellectual Property By Avoiding These Costly Mistakes

Protect Your Startup's Intellectual Property By Avoiding These Costly Mistakes

Copyright, trademark, patents, and licensing — all words that are important knowledge for startup founders with innovative products, but ones that are often used in the wrong context. That can be dangerous, as your intellectual property, the ownership right on ideas or creations from somebody's mind, may not be