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Muriel Vega

Ever Had Roommate Issues? So Did These College Students, So They Developed A Task App To Solve Them

Ever Had Roommate Issues? So Did These College Students, So They Developed A Task App To Solve Them

No matter what stage of your life you're in, living with roommates can fast change from pleasant and convenient to a complex situation. Ongoing money exchanges, chores that may or may not be completed in a timely manner, and dealings with landlords or service providers can often lead

How 3D Asset Protection Startup Polyport’s Rebrand and Simplified Pitch Led to Success at SXSW

How 3D Asset Protection Startup Polyport’s Rebrand and Simplified Pitch Led to Success at SXSW

For the second year in a row, digital asset encryption startup Polyport landed a win at SXSW, this time in the accelerator pitch competition in the Security and Privacy Technology category. The startup's journey to focusing their pitch for their complex product was a long one, but now

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond Product: How Quality Customer Support Can Set You Apart

Beyond user experience and good design, building out a solid support team can make or break your product when it comes to acquisition and retention of users. Three out of four consumers say they have spent more with a company because of a history of positive customer service experiences, according

AgTech Startup Reservoir Raises Seed Round As It Pivots to Wireless Irrigation

AgTech Startup Reservoir Raises Seed Round As It Pivots to Wireless Irrigation

Athens-based AgTech startup Reservoir has pivoted from its original moisture sensor product to a wireless irrigation system after further exploration of the market. Now, the startup is ready to kickstart its beta following the close of a seed round for an undisclosed amount with Macon, GA-based Central Piedmont Investment Group.

This Startup Boosts Digital Shopping With Powerful, Personalized Search

This Startup Boosts Digital Shopping With Powerful, Personalized Search

Online sales in the U.S. are expected to reach $523 billion in the next five years, according to Shopify. Your site, which only has a few minutes to capture your customers' interest, has to be optimized for mobile (where people spend more than half of their online time)

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

Local Seltzer Water Star Montane Spring On How Fieldwork Informed His Rebrand

In 2017, Atlanta native Hollis Callaway left a career in finance to make his name using a product from his family's heirloom, a Hamilton, Georgia-based freshwater spring that also produces the nationally-sold Callaway Blue Spring Water. His own product, Montane Sparkling Spring Water, is a LaCroix-esque seltzer water

How We Work: How Payscape Revamped Its HR Department During A Hiring Spree to Get Ahead Of Culture

How We Work: How Payscape Revamped Its HR Department During A Hiring Spree to Get Ahead Of Culture

This is part of our How We Work series, which focuses on how successful southeastern tech companies are developing authentic work cultures. In 2017, fintech power player Payscape invested $50 million to expand their operations to 14 offices, adding 80 new hires in the past year with a goal of