B2C
Ask just about any startup about how the first year of business went and the word “pivot” is bound to come up. It’s a natural part of the startup game, particularly for those founders working inside the ever-changing world of Web3. One startup that knows how to play that
B2B
There’s an important agreement between brands and customers who opt into email communication, says Roger Barnette, CEO at MessageGears. “Customers are saying I need [brands] to deliver content in channels that I'm interested in that have value to me. I gave you my email addresses as a
Feature
The word FemTech emerged in the startup scene in 2016 to capture the growing number of ventures designing products for women. From better period products to curated vitamin regimens to specific healthcare software options, these startups are filling critical gaps not addressed by traditional biopharma and device manufacturers. But the
Feature
Moving from physical security to cybersecurity was natural for Nicolas Jordan. “There’s a lot of parallels between doing physical security and doing cybersecurity,” he told Hypepotamus. “With physical security, I take care [to return] you to a space of feeling safe and secure. With cybersecurity, a lot of people
B2C
An estimated 59 million Americans worked as freelancers in 2021, which is equivalent to a massive 36% of the entire country’s workforce. Those freelancers often lack the support and infrastructure needed to keep up with business operations and ultimately scale their efforts. Plus, building up freelance opportunities is often
B2B
From launching national media companies to co-founding international software startups, Genevieve Bos’ professional story is its own unique page-turner. And that makes sense, as she told Hypepotamus started her career as a storyteller and "bridge" between the tech and business worlds. Bos’ latest chapter is all about growing
Feature
While Mativ isn’t a startup by any means, it is a “new kid” on the manufacturing block, having been created earlier this year out of a merger of Neenah and Schweitzer-Mauduit International, Inc. ("SWM"). But the Alpharetta-based company is one of those companies that you interact with
B2B
Turns out, the University of Georgia Bulldogs have been making an impact on more than just the football field recently. Scarlet Connect, a hotel-focused startup in neighboring South Carolina, borrows the first part of its name from UGA’s iconic scarlet red color. The “Connect” part? Well, that gets to
B2C
The auto loan space was ripe for innovation, says Atlanta-based entrepreneur Joshua Tatum. “Consumers currently have to apply for an auto loan each and every time they wish to purchase, refinance, or buy out their current leases. On top of that, consumers are given different rates based on the car
Feature
Sean Barry has taken the CEO seat at Kobiton, a growing startup in Atlanta looking to improve the way companies test their mobile applications. While moving into the user testing space, Barry is bringing his tried and true method for leading hyper-growth companies and managing them through change. He most
Feature
Startup success stories already paint the Birmingham skyline. Shipt and Landing, two rapidly-growing companies started by Bill Smith, both have their names on different buildings in downtown Birmingham. But the next startup to have its name on the side of a skyscraper just might be a local EnergyTech startup. That’
B2B
When teams are asked to do more with less, they often turn to SaaS startups and companies to help them automate and streamline their business processes. That means big opportunities for B2B customer success teams to shine, says Natasha Evans, Salesloft’s VP of Global Enterprise Customer Success. “Our customers