The first step that entrepreneurs in product-based startups typically undertake is to seek patent protection, but this is incorrect. Put simply, unless customers show that they care about the product that will be
Startup entrepreneurs: forget what you think you know about patenting, you’re doing it all wrong. Of course, you can’t be blamed for this, there is a huge cadre of experts—be
“Traction is the new IP” is a common refrain from startup experts these days. As a result, many startup entrepreneurs are rejecting patents and other forms of IP protection to focus instead on
As an IP Strategist, the benefits of patenting for software-based companies have always been tough for me to see; however, recently it has become even more clear that entrepreneurs with businesses based on
After working with many startup entrepreneurs over the years, I have consistently seen that those looking to build a successful startup company spend too much time on “fighting fires” (i.e., tactics) and
