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Geoff Wilson

Level Up Your Lean Startup Methodology with Traction Marketing

Level Up Your Lean Startup Methodology with Traction Marketing

While lean startup methodology has room for improvement, there is no denying the overwhelmingly positive impact that it has left on the innovation community: it results in better products built quicker. Where lean startup methodologies most often fall short is in turning those great products into great businesses. Although lean

Level Up Your Lean Startup Methodology with Traction Marketing

Level Up Your Lean Startup Methodology with Traction Marketing

While lean startup methodology has room for improvement, there is no denying the overwhelmingly positive impact that it has left on the innovation community: it results in better products built quicker. Where lean startup methodologies most often fall short is in turning those great products into great businesses. Although lean

A Refresh of the Lean Startup Methodology

A Refresh of the Lean Startup Methodology

Eight years ago, Eric Ries introduced the world to The Lean Startup methodology. Since then, hundreds of thousands of entrepreneurs and innovators have utilized his recommendations to quickly build a lightweight product, launch it to users quickly and improve it based on their feedback. Companies such as General Electric, Dropbox