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Daryl Weber

The Five Rules To Get Your Brand Right

Entrepreneurs embarking on a new venture have enough to worry about. Between building a great product, wrangling investors, managing cash flow, and the million other things on their to-do lists, building out their brand usually gets pushed to the bottom of the pile...if it's in the pile

The Five Rules To Get Your Brand Right

Entrepreneurs embarking on a new venture have enough to worry about. Between building a great product, wrangling investors, managing cash flow, and the million other things on their to-do lists, building out their brand usually gets pushed to the bottom of the pile...if it's in the pile

The Unconscious Power of Brands

No one thinks ads work on them. When we buy something, we think we know why we bought it. Certainly we’re not so gullible as to be influenced by advertising and marketing, right? But clearly, advertising and marketing do work. Corporations spend many millions on marketing because they see