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Caroline Cassidy

Communication tools

5 Steps For Communicating During A Crisis

As the world becomes increasingly connected via real-time, international social media conversations and the 24-hour news cycle, companies must respond to a crisis more swiftly and strategically than ever before or risk rumors and misinformation taking over the narrative. From a hospital data breach to a power outage to a
Caroline Cassidy 17 Dec 2016
Just Because You Build It, Doesn’t Mean They’ll Come

Just Because You Build It, Doesn’t Mean They’ll Come

Picture this. Your brilliant idea has finally become a reality. You have seeded (or bootstrapped) just enough money to build the product that you are sure will disrupt the industry. Investors, analysts, customers, and press will absolutely be knocking down your door to talk to you. Your product is baked
Caroline Cassidy 09 May 2016

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