Atlanta Startup StyleBoard Is Bringing AI Analytics to Print Media
A solo, bootstrapped founder, Singhania is currently building through the ATDC accelerator program at Georgia Tech.
The catalog — that fixture of pre-internet retail — is still beating Google, Amazon, and Facebook when it comes to return on ad spend.
An MIT Sloan Management Review paper found that direct mail delivers a 55% return on ad spend, dwarfing Google (21%), Amazon (15%), and Facebook (5%).
The problem? Unlike a click, you can’t easily trace which page of a catalog drove someone to buy a specific product.
That’s something Atlanta-based Vivek Singhania is looking to change with his company StyleBoard AI.
Inside StyleBoard
StyleBoard connects a brand’s catalog to its sales data, helping brands see exactly how a spread, a product photo, and a customer segment drives business.
StyleBoard lets furniture giants and niche retailers (think fishing gear or farm equipment) benchmark their catalogs against competitors. It then helps those brands fix what is not working.
It is all about helping brands update their data capabilities when it comes to their marketing and advertising efforts.
“Thousands of companies still mail [catalogs], and the industry spends billions on print every year. What’s exciting is that the measurement and planning side is still stuck in the 1990s. Most brands wait eight weeks after a catalog drops to get a basic report that tells them what happened but not what to change. We’re bringing that turnaround down to one to two weeks and making it prescriptive: which spreads earned their space, which product groupings should be repositioned, and how to make the next catalog more profitable before it goes to press. The brands that figure this out first will have a serious edge,” he told Hypepotamus.
For Singhania, StyleBoard’s stands out in the market because it helps brands sift through complexity.
“Catalog attribution is genuinely complex. You’re connecting mailing files, order data, and product information extracted from printed pages, then making sure everything adds up to 100% with no double counting across channels. That operational complexity is hard to replicate, and it deepens with every catalog we process,” Singhania told Hypepotamus.
Meet The Founder
Before founding StyleBoard, Singhania held director and managerial positions at CPG giants like Target, Nielsen, Newell Brands, and Georgia-Pacific.
He most recently served as VP of Marketing and eCommerce at Atlanta-based furniture and home decor brand Wisteria.
A solo, bootstrapped founder, Singhania is currently building through the ATDC accelerator program at Georgia Tech.
Related Articles
Tariffs squeezed small ecommerce brands. North Carolina’s Deliveri is pitching a shipping lifeline.
Get To Know The CEO: Krepling’s CEO Liam J.E Gerada Is Looking To Define New Space In Ecommerce
Comments ()