B2B Video Startup AdPipe Secures $12M, Sets Up New HQ In Atlanta
AdPipe raises $12M Series A, opens new Atlanta HQ, and accelerates AI-powered enterprise video personalization for global brands.
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New HQ location. New funding round.
It’s been a busy start to fall for AdPipe, the B2B video platform that helps enterprises localize and personalize video at scale. The team officially announced it is opening up a new office in Atlanta and that it has a new injection of capital to help the startup scale.
Behind The AdPipe Funding Round
AdPipe just announced its $12 million Series A round, which was led by New York-based VC firm LGVP. Emery Wells (Founder of Frame.io), Atlanta Ventures, Tom Noonan, Engage VC, and “leading voices in SaaS, enterprise AI, and video innovation” also joined the round.
The team connected to some of its new investors based on a “shared understanding of the strain placed on creatives” through the traditional content workflows.
“In five years, no global brand will operate its content workflows without a platform like AdPipe,” said LGVP’s Itai Tsiddon, and co-founder of Lightricks, in a press release. “The team has solved the speed-to-market and personalization challenges that have held enterprise video back for decades.”
The Series A funding round comes on the heels of AdPipe’s seed round in 2024, where the startup raised $6 million from Atlanta Ventures and Tom Noonan.
“The journey from Seed to Series A has been all about turning potential into proof. Early conversations were centered on possibility; now they’re driven by performance. We’ve scaled revenues, expanded into new industries, and seen customers build entire video-first campaign strategies with AdPipe,” AdPipe's team told Hypepotamus. “But the most exciting part isn’t just the growth—it’s the community that’s formed around us. We’ve built a network of partners, creators, and advocates who believe in reshaping how brands tell their stories through video while preserving authenticity and creativity. That momentum is what powered this raise.”
The AdPipe team says they are working in a strong and growing enterprise video market, which will hit $48 billion in value by 2030. AdPipe says that customers using their platform see the cost per video come down by 88%, video utilization going up by 80%, and conversation rates increasing by 600%.
The Series A funding round will go towards accelerating AdPipe’s AI innovation, growing the team’s engineering and go-to-market teams, and opening its new HQ in Atlanta’s South Downtown neighborhood. The office will be the hub for the team’s 40 employees.
“We embrace a hybrid culture that blends in-person collaboration with flexibility, and every milestone we’ve hit has been powered by the team’s passion, craft, and relentless drive to push video storytelling forward,” co-founder and CEO Andrew Levy added.
AdPipe’s Growth Over The Years
AdPipe got off the ground in 2021 and went through Atlanta’s Engage program in 2024.
The team told Hypepotamus that its first wave of traction came from the industrial sector, “where we helped dealers and franchisees tied to large brands turn their existing footage into fresh, high-impact video content.”
Its customer base has grown to include major enterprise clients across hospitality, healthcare, retail, and media.
“AdPipe has become the creative hub where every asset lives, moves, and connects, powering cohesive video storytelling across every channel, team, and market,” the team added.
Following the funding round, AdPipe is preparing to host its Modular AI Summit on October 22 in Atlanta, where the startup will showcase the capabilities of AdPipe at the intersection of AI and video.
